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Posted by on Dec 22, 2012 in Marketing, Mobile | 0 comments

Location based Ad engagement Infographic

Location based Ad engagement Infographic

Celtra has unleashed new findings showing that engagement levels have nearly double in Q3 of 2012. Engagement levels for location-based features in rich media mobile ads grew by 185 per cent in the third quarter of 2012, Celtra’s quarterly Mobile Rich Media Monitor Report has revealed. The report reveals that engagement rates for rich media mobile ads have continued steady growth, with the average ad engagement rate in Q3 reaching 13.7%. Additionally, location-based features have upstaged branding and presentation as the most engaging ad feature, with 18.8% engagement rate. Gaming features close behind with with 13.9% engagement rate. Video has proven to be the most popular feature for two consecutive quarters by a significant margin, appearing 45% of all the mobile advertising campaigns analysed.   Chief Product Officer and co-founder of Celtra Matevz Klanjsek said,   “Rich media mobile advertising is maturing quickly and its position within the marketing funnel is becoming clearer and more established — especially as engagement rates continue to grow,” .  “Mobile rich media advertising is...

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Posted by on Dec 22, 2012 in Random, Funny, or Cool | 0 comments

Gangnam Style reaches 1 Billion Views

Gangnam Style reaches 1 Billion Views

Today is a major day for the internet.  But more specifically, YouTube.  But even more fastidiously than that, PSY’s Gangnam Style. As of today, music artist PSY’s “Gangnam Style” video has reached a milestone of 1 billion views on YouTube. Gangnam Style’s insane viral growth really caught wind back in September when it reached 350 million views in 60 days — surpassing Carly Rae Jepsen’s Call me Maybe as the number one viral video of all time (at that time). Only a few months later, PSY was able to take down Justin Bieber’s “Baby” music video to become the most viewed of all time on YouTube.   ..And now, it’s the first video to hit a billion views on YouTube. Needless to say, a big Congrats goes out to the folks who made this production possible, we’ll see who makes the next BILLION views.   I know I’ve heard it more than enough times, but have you? Here’s some stats from YouTube’s blog. One billion views is an incredible number,...

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Posted by on Dec 22, 2012 in Mobile | 0 comments

Goodbye Zynga Japan

Goodbye Zynga Japan

Earlier today one of social gamings biggest giants closed off their Japan division.  In a statement unveiled earlier today it is said that, Zynga will be closing its Japanese offices by the end of January.   Kenji Matsubara, the chief executive officer of Zynga Japan, made the announcement on his Facebook page, then updating their Japanese website to reflect the coming closure with this statement Notice of dissolution of a Japanese corporation Thank you for patronizing Zynga Japan. Zynga Japan will dissolve effective January 31, 2013, for various reasons, but operations will continue through that date. We would like to thank everyone the customers who enjoy our past titles. We’ve seen your support.   Interestingly enough, in 2010 Zynga acquired Tokyo-based Unoh Games. This was an attempt to establish a presence in a market that’s been very receptive to social and mobile games, as proven by competitor Gree’s success. Sadly, Zynga couldn’t compete. Earlier this year in October, Zynga CEO Mark Pincus informed employees that the company would cut...

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Posted by on Dec 22, 2012 in Random, Funny, or Cool | 0 comments

Kayak Travel Tips for the Holiday Season

Kayak Travel Tips for the Holiday Season

With over 90 million people expecting to travel for the holidays the folks over at VentureBeat, Kayak, and Visual.ly spent some time to make this really awesome infographic for us.  Through over a billion search queries Kayak analyzed they’ve unwrapped some important and interesting findings, like the comparisons between holiday travel vs general year-round travel; and between international and domestic journeys.   While I don’t know why Kayak would care when we bought our tickets, especially if they were at the cheapest price (it seems like they would lose money) but again, take a look at the great infographic below and...

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Posted by on Dec 21, 2012 in Mobile | 0 comments

App Store verus Google Play | Growth and Revenues

App Store verus Google Play | Growth and Revenues

Distimo released a new report today that unveiled some great insights, read below to find out what.   While Apple is still the clear winner in terms of revenue, Google Play showed substanial growth over these last four months. Its daily revenue is up 43% in 20 major markets. Apple’s growth was only up about 21% for daily revenue.   “Draw Something, one of the best known apps of 2012, reached 1M users in 9 days, however we’ve found it is possible to gain 1M users even faster. Naver, one of the most successful Asian publishers, launched five applications at the end of November 2012, and all five quickly became the most popular applications in many Asian countries. We estimated Line Pop, the most popular of the five, generated 1.75M downloads within 72 hours. ”     “Everybody remembers the success stories of applications that gathered millions of users within a couple of days.  Most notably in 2012, Draw Something did it in nine days. At Distimo, we know...

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