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Posted by on Feb 27, 2013 in Apps, Mobile, Startups | 0 comments

App Trailers moves beyond just “App Trailers”

App Trailers moves beyond just “App Trailers”

AppRedeem recently updated their AppTrailers app to allow users to watch TV show trailers to earn points (and eventually rewards) for watching.   The new “TV” Section on the app also allows you to set reminders in-case you wanted to watch a trailer prior to viewing the actual show on TV.  While it doesn’t appear TV Networks are paying to promote these trailers yet, CEO Sheffield Noal mentioned in a discussion with TechCrunch that the company is,  “in talks with a few networks to promote their TV shows,”.  In the meantime, the primary focus is to test engagement, which thus far – looks very promising.   AppTrailers as of writing has 8 million members bringing in revenue in the ‘high 7 digits’ and profits in the ‘low 7 digits’. Nolan also makes the strong case that AppTrailers is different from incentivized downloads.  Users are rewarded for watching the trailers, not the actual installs. You can download the AppTrailers App...

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Posted by on Feb 27, 2013 in Apple | 0 comments

Staples now sells Apple Accessories

Staples now sells Apple Accessories

Yep.  Confirmed last week, the office supply retail chain now has Apple Products available through the Staples online store as of Tuesday.  One thing that is blatantly obvious however is that you’re only able to purchase Accessories.  NOT the actual devices.  iPads, iPods, iPhones, yeah- no.  iPad ‘accessories’, Mac accessories, iPhone accessories, and iPod accessories  – yes, that’s are what you’re actually in store for.   If you ask me, the promotion was kind of deceptive.  I for one though Staples would be carrying the products in-store, and have all of the Apple’s products available not just their ‘accessories’ which I never buy any way.  In any case, if you for whatever reason you feel compelled to visit Staple’s searching for Apple ‘Accessories’ know they have you covered. Gee. That was easy.  ...

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Posted by on Feb 27, 2013 in Android News, Apple, iOS Updates, Mobile | 0 comments

US Defense Department confirms plans to roll out 100,000+ iOS and Android Devices by next year

US Defense Department confirms plans to roll out 100,000+ iOS and Android Devices by next year

As discovered by 9to5mac, reports dated from back in October for  the U.S. Department of Defense indicate a preperation to approve a large number of iOS and Android devices for use on government networks.  Those reports were followed up with earlier this month with news that CACI International Inc was ‘modifying’ thousands of iPads for use in U.S. government agencies.  The Pentagon went on to further confirm plans to open its networks to 100,000 new devices from Apple and Google by this month next year.   The exact quote being, “The Pentagon said it wants employees to have the flexibility to use commercial products on classified and unclassified networks. It plans to create a military mobile applications store and hire a contractor to build a system that may eventually handle as many as 8 million devices.”   The move comes largely in part due to iPad’s and other iOS devices becoming more adopted by government agencies which formerly were filled by Blackberry,Linux, and others. The plans revealed in October...

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Posted by on Feb 26, 2013 in Apple, Apps, Mobile | 0 comments

Apple now rejecting Apps using HTML5 Cookie Tracking

Apple now rejecting Apps using HTML5 Cookie Tracking

As reported yesterday by TC, Apple is now rejecting apps that are using HTML5 cookie tracking from the App Store. While this may come as shocking to some, the good news is that over time, the marketplace has developed multiple solutions to mobile ad tracking on iOS. The confusing ecosystem for marketing attribution in iOS has long been a challenge for app marketers. Back in August of 2011 when Apple announced they were deprecating UDIDs, there was immediate concern among app marketers on how they would track their results. While on the short term multiple options emerged and gained prominence, including MAC address, digital fingerprinting, HTML5 cookies, Facebook’s newly introduced tracking method, etc.. UDIDs remained the dominant tracking choice for many marketers despite the fact that the transition to Apple’s preferred Advertising Identifier is now well underway. There are many trade-offs among these options, including accuracy, privacy concerns, user experience, and acceptance by consumers, ad networks, developers, and Apple. Conventional Wisdom from those like Fiksu suggest that the best...

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Posted by on Feb 26, 2013 in Apps, Mobile | 0 comments

Nokia Rebrands and Pulls its name from “HERE” App

Nokia Rebrands and Pulls its name from “HERE” App

In a surprising turn of events yesterday at the Mobile World Congress in Barcelona Nokia has decided to pull their name from their “HERE” App.  Formerly, “Nokia HERE” comes pre-installed on the Lumia 520 and includes HERE Maps, HERE Drive, and HERE Transit (a public transport guide) “that you can even use in unfamiliar surroundings,” said Nokia Design Chief Marko Ahtisaari.   It was said that the growing scale of the platform is beginning to be recognized by more and more partners, including: Amazon, and Microsoft.  Nokia is also adding more functionality and integration into HERE, by integrating it with Sight  (an augmented reality service that lets you take pictures of places to help you initiate maps and navigation functionalities).  They also introduced a wireless charging holster that can be used in cars which also link up with the car navigation’s capabilities. The rebranding move is a sign of how Nokia continues to keep advancing its mapping business as a standalone effort, and as a revenue stream that may...

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Posted by on Feb 26, 2013 in Random, Funny, or Cool | 0 comments

How many tweets went out during the Oscars?

How many tweets went out during the Oscars?

8.9 Million.  That’s how many.  Best Picture Award alone received 85,300 tweets per minute.  Users tweeted 2.1 times during the red carpet entrances 6.8 times during the actual 85th Academy Wards ceremony. A combination of those at home and in the audience tweeted about: the movie awards bash, including celebrities.  Twitter has revealed the following “tweets per minute” (TPM) stats for certain times during the evening. Best Picture award for Argo: 85,300 TPM Adele performs “Skyfall”: 82,300 TPM Best Actress in a Leading Role for Jennifer Lawrence: 71,600 TPM Best Original Song for Adele: 64,000 TPM Best Actress in a Supporting Role for Anne Hathaway: 60,400 TPM   For many, the Oscar’s aren’t just about the films, they’re about the fashion.  People on Twitter were quick to share their picks for best (and worst) dressed for the...

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Posted by on Feb 26, 2013 in Mobile | 0 comments

Mobile Data to surpass Voice by 2018 says GSMA

Mobile Data to surpass Voice by 2018 says GSMA

Seriously though.  Who has time to talk on the phone anymore when a text is far more convenient.  I was talking with my friend Justin just yesterday (via text of course), and at some point I realized “wow, he is typing really fast”. After making the remark he informed me he has a ‘Messaging App’ on his laptop (brilliant). According to a report released yesterday from the mobile operator consortium GSMA, mobile data revenues will surpass voice revenues globally by 2018.   Surely this is no big surprise, but one thing to think about is: before smartphones were ubiquitous, it was really the other way around.  I remember my excessive $380 cell-phone bill I got for long distance charges (even though, if you ask me – I think Canada having the same country code and all shouldn’t be considered ‘Long Distance’ thanks Sprint). Looking back, offering unlimited data plans was likely a major reason why AT&T’s network crumbled under the explosion of new iPhones in the first few years....

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