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Posted by on Jun 20, 2013 in Apps, Marketing, Mobile | 0 comments

Understanding Session Length VS Session Intervals to Boost Engagement

Understanding Session Length VS Session Intervals to Boost Engagement

This should be pretty straight-forward. Session length is when a user enters the app up until they exit, or time-out. Session intervals are the time in between the first session, and the next, and the one’s thereafter. Now the real question question is, why is it important to understand the differences, and how can this benefit you to increase engagement? I’m glad I asked 😉 Let’s get into that. Let’s say for instance you have a news media app, and you discover through analysis of your session length that sports related content has higher session lengths during Friday and Saturdays vs the rest of the week. Knowing this information gives you the ability to create a campaign that could notify users of a particular type of ‘sports related content’ to look out for on these days to boost engagement (session length) even more still. Of course, you’d need a tool like localytics or something to do this, but this is just to give you an idea.   When it...

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Posted by on Jun 20, 2013 in Mobile | 0 comments

mCommerce Transactions to Top $3.2 Trillion by 2017

mCommerce Transactions to Top $3.2 Trillion by 2017

If you think that this years $1.5 Trillion is a lot, just wait till 2017 when a new report from Juniper Research expects transactions to reach $3.2 Trillion by 2017. With the numberof mobile users who are using their devices for bill payments going nowhere but up, the report forecasts that the mobile banking sector will account for majority share of transaction values over the next five years. The report noted that the introduction of mobile wallet services is providing first-time financial access in several emerging markets, in which the proportion of unbanked adults surpassed 50%. The report did not however point out that numerous obstacles would still need to be overcome if mCommerce were to fully realize the expectations of this forecast in the coming years. Dr Windsor Holden (who is responsible for the report) commented: “A significant minority of retailers have yet to optimize their sites for mobile. Unless retailers ensure a seamless, user-friendly mobile shopping experience, they will fall behind competitors who are already using mobile...

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Posted by on Jun 20, 2013 in Apps, Mobile | 0 comments

Distimo Launches FREE Conversion Tracking SDK for App Developers

Distimo Launches FREE Conversion Tracking SDK for App Developers

App Analytics firm Distimo has recently (yesterday) announced the launch of its new: Distimo Conversion Tracking SDK, which aims to give app developers access to transaction data, as well as lifetime value of their users. Using the cross platform link, DCT will direct developers straight to the relevant app store, which allows them to identify which country and traffic source each individual user is coming from and what device they are using. CEO of Distimo Vincent Hoogsteder commented earlier this week: “Until today, there has been no product available for developer that combines both data from app stores as well as conversion tracking.” Distimo’s hopes for the service is that eventually it will help developers accelerate growth and improve overall business decisions.  The new SDK is also integrated within Distimo App Analytics, which is currently tracks over 3 billion app downloads per quarter across all major networks, including: iAD, AdMob and InMobi. Additionally, the new SDK can also measure an apps performance from promotion to installation, tracking the user...

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Posted by on Jun 19, 2013 in Apps, Marketing, Mobile | 0 comments

5 Tips for Launching your App

5 Tips for Launching your App

Seeing as my book (the App Launch Blueprint) will finally be converted to the appropriate amazon format tomorrow, I may as well write a little bit about some of the things you can expect to find if you read it. Let’s take this time to talk about 5 things you can do to turn negatives into positives in the pre-launch stage of launching your app, but also some other things. 1. Get Feedback and Use it It doesn’t really matter whether it’s your family, friends, roommate, taxi driver, what have you. They can all serve as great beta testers. The main thing you want to keep in mind is to not tell them the app is yours. You certainly don’t want any biased opinions, as that will do you no good. Wherever the place, make sure you’re testing based on the demographics you actually plan to serve with your app. I.E. if you’re making a game for kids, it probably wouldn’t make sense to go to an elderly home...

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Posted by on Jun 17, 2013 in Apps, Mobile | 0 comments

5 Ways To Scale Your App Like A Big Brand

5 Ways To Scale Your App Like A Big Brand

This article is a summation of insights derived from VB’s interview with CTO of Evernote Dave Engberg. Needless to say, Evernote is one of the most poular Mobile Apps in history, having made its way well across most iOS and Android devices, and even moving in on Blackberry and Windows.  Below are 5 Tips from the CTO of one of the App Ecosystems most successful apps. Let’s do this. 1) Be Different. Not just think different, be different. This is especially true if you were thinking of making an evernote-like app. Engberg suggests, “99% of startups should be in a cloud environment,” Services like: Amazon Web Services, Windows Azure, and Rackspace Cloud can all help with just that. When thinking about how to spin off an original creation that’s not doomed as inviable from day one, you can take a glance at the market and ask “what can be done better?”. Remember, inefficiency = opportunity. With that in mind, there is plenty of opportunity in the App Ecosystem, BUT...

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Posted by on Jun 14, 2013 in Mobile | 0 comments

A Day in the Life of the US Mobile Consumer

A Day in the Life of the US Mobile Consumer

Mobile analytics company Flurry, who has been around for near 5 years and has more than 300,000 apps that log 3 billion app sessions per day has shared with us some interesting data through SourceDigital13. Particularly, data which reveals the engagement levels of US Consumers throughout the day. From a sample of over 15,000 US iOS users Flurry has measured the app usage throughout the month of May, 2013. The data depicts a 24-hour cycle to understand the usage throughout the day. Flurry concludes that the following insights can be derived from the chart above, such as: “App usage steadily increases over the course of the day and ultimately peaks in the evening (unlike TV which remains low then has a dramatic jump in the evening.) This is a big change of perspective for media planners who have been used to weighting their budgets toward evening TV. In an app-centric world, that spend could effectively be spread throughout the day given consumers are reaching for their devices consistently throughout...

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