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Posted by on Jun 13, 2013 in Apple, Mobile | 1 comment

iOS 7 VS iOS 6 – Icon Differences and Disappointments [INFOGRAPHIC]

iOS 7 VS iOS 6 – Icon Differences and Disappointments [INFOGRAPHIC]

I have to admit. I’m a little disappointed with iOS 7. Now, whenever I look at my phone I’ll feel like a young teenage girl who should be rocking out to Katy Perry, Carlie Rae Jepson, or Taylor Swift. While the update at WWDC 2013 was certainly well received by the audience this year around, I have to ask myself – again, and again, “Will I still be able to walk around with this thing in hand and feel straight?” There is a big difference as to what teenage girls should be interested in, as to grown men. If you’re not sure what I’m talking about, or haven’t seen things in their entirety, you may want to take a look at two things. The first of which, is Apple’s keynote on iOS 7. Then second, the image (thanks to pawsupforu) below – enjoy.Don’t get me wrong.  I’m not hatin’ I’m just sayin’  I’m sure some people out there will find this to be the most fabulous operating system they’ve ever...

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Posted by on Jun 13, 2013 in Apple, Apps, Mobile | 0 comments

Apple Finally Lets Developers Sell Their Apps

Apple Finally Lets Developers Sell Their Apps

Previously, the only way of doing this type of thing was through Apptopia. But now, for the first time since the app store launched in 2008, Apple is going to be providing an official means for app developers to sell their titles on to others. The new policy, that was pushed out earlier this week to registered developers described of a way to “allow the transfer of ownership of an app from one developer to another, with user reviews, ratings, leaderboards and updates all remaining intact.” The problem with the old way is that, it left existing users with an old version of the app and perhaps unbeknownst of the new release. This left many developers who were looking for an exit standing by their releases. These changes could indeed spark a new trend that has a number of apps change hands and, longterm, could very well change the nature of business throughout the App Store ecosystem. Imagine. Seeing acquisitions (solely within the app ecoystem) of up-and-coming apps like...

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Posted by on Jun 12, 2013 in Apps, Marketing, Mobile | 0 comments

What Will iOS 7’s “Near Me” Mean to Developers?

What Will iOS 7’s “Near Me” Mean to Developers?

First of all, I think this just goes to show that Apple clearly has no idea how to handle the MASSIVE amount of Apps that its platform is taking on every-single-day.  I mean, with over 900,000 Apps on iOS – and $10 Billion paid out to developers to say it’s a “hot market” is grossly under-stated – but I digress. “Near Me” which replaces the former, “Genius”‘s spot front and center (see image below) will, (in my eyes) provide a tremendous opportunity for local small and medium sized businesses looking to promote their apps across a given local. Additionally, it could also provide considerable value for dealers, franchise businesses, large retailers, and chains that want to reach consumers in particular areas. When it comes to how “Near Me” will affect ASO (App Store Optimization), whether it will help or hinder – is still yet to be determined. I do however see this as an incredible opportunity for developers who understand the idea of ‘developing for local markets’. Undoubtedly, for...

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Posted by on Jun 12, 2013 in Apps, Mobile | 0 comments

Google Acquires Waze for $1.3 Billion

Google Acquires Waze for $1.3 Billion

Probably the biggest news this week with the exception of the unveiling of iOS7 from Apple. Waze, which was founded in 2007 has recently been quite a topic in the press as it had previously attracted other potential ‘buyers’ such as Apple, and Facebook. The company which has only raised $67 million in funding, has 110 employees with the majority of its staff in Israel and 10 or so in Palo Alto, including CEO Noam Bardin. Bardin revealed some of the motivations for going with Google in a Blog Post yesterday, specifically that of working with CEO Larry Page and Google GEO VP Brian McClendor: “We are excited about the prospect of working with the Google Maps team to enhance our search capabilities and to join them in their ongoing efforts to build the best map of the world,” adding, “nothing practical will change” after the acquisition, and that Waze “will maintain [its] community, brand, service and organization.” Needles to say, it will be interesting to see how Google...

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Posted by on Jun 8, 2013 in Marketing, Mobile | 0 comments

Desktop vs Mobile PPC Market – Time to Play Catch-up? [INFOGRAPHIC]

Desktop vs Mobile PPC Market – Time to Play Catch-up? [INFOGRAPHIC]

Thanks to the folks over at Hanapin Marketing, we have this interesting infographic to look at today, particularly in the direction of the mobile PPC landscape – and not just in terms of how CPC’s perform, but also the most frequently used platforms by advertisers (as well as their results). Some key findings  include.. Paid Search Ad Spend by Device Computer: 86.1% Tablet: 8.9% Mobile Phone: 5.0% Paid Search Cost Per Click by Device Computer: $0.56 Tablet: $0.46 Mobile Phone: $0.30 Share of Total Ad Spend vs Share of Resulting Clicks Computer Ad Spend: 86% Clicks: 81% Tablet Ad Spend: 9% Clicks: 10% Mobile Phone Ad Spend: 5% Clicks: 9% More in the infographic below –...

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