Content and App Revenues to grow by 84% over next 4 years

If that doesn’t sound impressive, mobile gaming revenues are also expected to grow 266% by 2017. This is according to a new study by Linklaters, Generation Next Report which shows that emerging markets will contribute to the majority of growth in these two areas as these services become more accessible to consumers. The largest contributor towards this growth is expected to be from messaging and mobile money apps, forecast to grow from $12.9 billion to £18.2 billion (41 per cent). Mobile gaming however will is also predicted to grow 266% to $9.8 billion. As for music, while the growth rate is certainly slower it still increased by 197% from $0.7 billion to $1.9 billion. Linklaters telecom Co-leader, Julian Cunningham-Day had this to say: “Mobile data access is set to drive huge growth in content and application services, however the next big wave of growth is dependant on unlocking profitability in areas which are not always easy to monetise.” The biggest emerging markets (mentioned above) that will drive this increase identified...