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Posted by on Aug 16, 2013 in Mobile | 0 comments

The Data Conundrum | Why 86% of Mmobile Users Opt-out of 4G

The Data Conundrum | Why 86% of Mmobile Users Opt-out of 4G

We’re presented today with this insightful infographic from the folks over at MobilePhones.com. To keep things short, Found of Mobilephones.com David Arahamovitch said: “With more 4G offerings scheduled to be rolled out in the coming weeks, these findings suggest that there is still a lot of education to be done with consumers so that they understand and feel confident to invest in super fast mobile broadband services.” If that is indeed the case, 4G will have to be more deliberate in helping their potential users understand exactly what they are offering.  Currently, 25% of consumers would prefer to be more aware of what they are getting themselves in to. See the infographic below for more...

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Posted by on Aug 15, 2013 in Mobile | 0 comments

Smartphones Sales Beat Future Phones for First Time

Smartphones Sales Beat Future Phones for First Time

While it’s not “breaking news” Gartner’s research has revealed that smartphone sales have indeed exceeded those of feature phones for the first time, last quarter. Overall, global smartphone sales have increased by 46.5% to 435 million in Q2 of this year. Last years #’s were 225 million total. Feature phones meanwhile, saw a decline to 210 million units. When looking at Operating System share, Android takes 79% of the market with 177.9 million units, while iOS takes second place with 31.9 million units sold and a 14.2% share. Windows and Blackberry sit at 3.3% and 2.7% respectively. As for manufacturers, Samsung increased its market share to 31.7% from 29.7%, and remains ahead of Apple. Interestingly, a recent study showed that in the US 40% of users have an Apple device.   Despite Apple having increased the # of devices sold, the OS share dropped by over 4% this year. Gartner also believes that the release of Apple’s much alleged “cheaper iPhone” the “iPhone 5C” could in fact cannibalize the...

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Posted by on Aug 13, 2013 in Apple, Mobile | 0 comments

OMG, New iPhone September 10th!?

OMG, New iPhone September 10th!?

At least that’s what she said. And by “she” I mean, Ina Fried over at AllThingsD. According to AllThingsD, we should be seeing the device making its public appearance on September 10th. This would not be far off from last years iPhone 5 launch date (September 12th). What I’m very interested in seeing is if the stock will be able to make its climb back up to what it had previously been this time last year (around $700/per share). Apple has gone through quite a bit of  internal restructuring of their top executives lately, and  CEO Tim Cook has also been receiving some pressure from the board to “innovate quicker”. Prior to that Apple did a share buy-back when the share’s were at $444, for a large amount (hundreds of millions). Before that, Al Gore made a purchase of Apple’s shares at the price of $400-per, acquiring a few hundred thousand dollars worth. In any case, as far as “spec rumors” of the iPhone 5S go, several news sites...

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Posted by on Aug 12, 2013 in Mobile | 0 comments

And Then There Were 3 – BlackBerry to Go Private?

And Then There Were 3 – BlackBerry to Go Private?

Mobile Operating Systems that is. With a market cap of about $5.6 Billion, BlackBerry temporarily halted trading in its shares today and announced the company had formed a special committee to research outside opportunities for the company – including: joint ventures, or even a sale of the company. As reported earlier today by MarkeWatch, BlackBerry revealed in a statement: “there can be no assurance that this process will result in any transaction.” Reuters has also reported hearing form their own sources that BlackBerry may in fact go private. Earlier this year BlackBerry announced the BlackBerry 10 (Z10 and Q10), which doesn’t appear to be doing so well. If BlackBerry does in-fact go private it will be interesting to see how this will affect their current position in OS share. More so, if it will give Windows the opportunity to break away and claim the #3...

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Posted by on Aug 9, 2013 in Apps, Marketing, Mobile | 0 comments

How to Come Out On Top with App Store Optimization and Other App Marketing Tricks

How to Come Out On Top with App Store Optimization and Other App Marketing Tricks

While marketing, PR and advertising all have their part when you’re launching your app (and even afterwards) the most consistent way for you to get a regular stream of traffic for your app is by performing ASO (App Store Optimization). This is basically the process of optimizing the keywords in your description and other areas to increase the visibility when users of iOS, Google Play, and other platforms, respectively, search for them. The common assumption is that ASO is just like SEO (Search Engine Optimization) but for the App Store. This could not be farther from the truth.  In fact, founder of AppCodes Tomasz Kolinko even said: “App Store SEO is nothing like web SEO,” details Kolinko. “In case of web SEO, you need to find the best possible phrases, and then work your way to the top search results. In case of ASO, there is no ‘working your way to the top’ – if your position is low, there is nothing you can do, aside from looking for...

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