58% Prefer Amazon When Comparing Prices on Mobile
A new study conducted by Parago has shown that 58% of adult smartphone users and 1/3rd of all US shoppers regularly ‘show room’ (when a shopper compares the in-store price to an online source via their mobile device, or when they get home on desktop or tablet). Interestingly, the study found that between Amazon and Google, only 26% go to Google to compare prices.
The study also found that a $5 difference will usually sway the customer either way with 67% of showroom shoppers saying they would buy in-store if the item price matched to that on Amazon.
Parago CMO Rodney Mason, said:
“Even the retailer practice of offering exclusive items and SKU’s is being worked around, as shoppers are now being served up similar items at lower prices on their smartphones, and they are buying them.”
More in the images below.