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Posted by on Dec 3, 2013 in Apps, iOS Updates, Marketing, Mobile | 0 comments

App Store Optimization on iOS 7 – What you NEED TO KNOW [INFOGRAPHIC]

App Store Optimization on iOS 7 – What you NEED TO KNOW [INFOGRAPHIC]

With over 200 million users already having the latest OS from Apple on their devices, it would be a wise thing to figure out how to get your apps ranking better in the App Store on iOS 7. According to DCI, out of more than 80,000 apps that were indexed in the App Store more than 5,500 have at least one mention on iOS 7 in their reviews. It ALSO means that there are more than 920,000 Apps that aren’t even getting indexed AT ALL. So unless you want to be part of that HUGE ASS statistic, then you better pay attention. Thanks to the folks at DCI, the information you need to know has been provided in visual format in the Infographic below....

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Posted by on Aug 9, 2013 in Apps, Marketing, Mobile | 0 comments

How to Come Out On Top with App Store Optimization and Other App Marketing Tricks

How to Come Out On Top with App Store Optimization and Other App Marketing Tricks

While marketing, PR and advertising all have their part when you’re launching your app (and even afterwards) the most consistent way for you to get a regular stream of traffic for your app is by performing ASO (App Store Optimization). This is basically the process of optimizing the keywords in your description and other areas to increase the visibility when users of iOS, Google Play, and other platforms, respectively, search for them. The common assumption is that ASO is just like SEO (Search Engine Optimization) but for the App Store. This could not be farther from the truth.  In fact, founder of AppCodes Tomasz Kolinko even said: “App Store SEO is nothing like web SEO,” details Kolinko. “In case of web SEO, you need to find the best possible phrases, and then work your way to the top search results. In case of ASO, there is no ‘working your way to the top’ – if your position is low, there is nothing you can do, aside from looking for...

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Posted by on Jul 23, 2013 in Apps, Marketing, Mobile | 0 comments

Top 10 Developer Tips – What You NEED TO KNOW About App Store Optimization & SEO for iPhone, iPad, and iPod Touch

Top 10 Developer Tips – What You NEED TO KNOW About App Store Optimization & SEO for iPhone, iPad, and iPod Touch

Every once in a while Searchman.com comes out with these great inforgraphics.  Unfortunately the one they sent out earlier this month was buried in my inbox and I didn’t see it until just now.  With that being said, I’m happy to share it with you today.  Here is what we’ll be taking a look at. “What you need to know about App Store Optimization & SEO for iPhone, iPad, and iPod Touch” Additional insights can be derived from the image below. Top 10 Developer Tips: Mobile SEO in Apple’s App Store – iPhone, iPad, iOS7 [Infographic by SearchMan.com] from...

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Posted by on Jan 11, 2017 in Apple, Apps, Marketing, Mobile, Startups | 0 comments

5 Data Points to Point Your App Marketing in the right direction for 2017

5 Data Points to Point Your App Marketing in the right direction for 2017

App Marketing in 2017 It’s not every-day I decide to spend some time to express my thoughts on where things are headed in the app economy, or what people should be doing to really capitalize on all the hard work they’ve put into their products. But, then again – it’s not every-day a whole set of data points comes into my inbox (thanks Tune) that is compelling enough for me to consolidate them and put them into a piece with actionable insights. So here we are. Below you’re going to find 5 data points with my take on them, the only hope I have as a result of you reading this article is that you can: drive more downloads, increase retention, and optimize your monetization plan to come out on top. Let’s jump into it. As we can observe above: Downloads(like purchases) still largely are determined by our peers opinions of products (the consensus). In this case, Your App. Chances are if you don’t have ANY reviews, or poor reviews,...

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Posted by on Aug 28, 2014 in Apps, Marketing, Mobile | 2 comments

How to Get More Users for Your App in 5 EASY Steps

How to Get More Users for Your App in 5 EASY Steps

Getting More Users for Your App in 5 EASY Steps Ok, ok, so maybe what I’m about to talk about is not the “easiest” thing to do.. BUT – I can assure you that by the time you’re finished reading this, it will have been explained in a way where the implementation thereof seems pretty “easy“. 😉 True story: I was having dinner last night with a friend who was asking for tips on how to go about marketing her teams app that is going to be published in about 3 months or so. The just of what I told her will be outlined in this article, so let’s start from the top. First Step: Build Community from the Get-go It’s never too early to start building a community of curious “would be users”/followers for what you’re working on. Hollywood has been especially good at this over the last few years in using Apps to to boost pre-release engagement for a film that’s about to come out and then again...

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Posted by on Aug 24, 2013 in Apps, Marketing, Mobile | 0 comments

Optimizing Your App Marketing

Optimizing Your App Marketing

A couple days ago one of my more favorable author’s Chad Mureta did a guest post for App Annie. The topic was, “How to Optimize Your App Marketing”. Certainly, there are many perspectives on the subject but I think Chad does a pretty good job at describing all the things YOU SHOULD KNOW. With that being said, I thought I’d spare you the trouble of having to read the whole thing, and just give you the juicy parts. Enjoy. Things are and have been moving away from vanity metrics (like downloads) for some time. Developers are encouraged to TEST their marketing as much as possible as this will aid you (them) in getting the data they need as quickly as possible. This data can then be used to tweak and optimize monetization, marketing, and conversions.   The Essentials of App Marketing Rarely is an app launched as optimized as it could be. This is a given as their are a multitude of different variables that are considered by the...

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