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Posted by on Nov 14, 2013 in Apps, Marketing, Mobile | 0 comments

App Marketing Calendar for Developers [INFOGRAPHIC]

App Marketing Calendar for Developers [INFOGRAPHIC]

Certainly in today’s busy, busy world things are bound to be forgotten.  Your birthday.  Your anniversary.  Your child’s dance recital/baseball game.  It’s hard enough to try to remember those things, so it’s certainly not the easiest thing to remember to PLAN your app marketing strategies in advance so your competitors don’t get the leg-up on you.  Today, thanks to the folks at Fiksu, we have this great Calendar-like infographic to share with you the Holidays that you should be aware of, that way you can continuously and proactively work towards planning your App Marketing campaigns whenever is best for your company. The App Marketer’s Calendar includes: Major holidays, events, and seasonal trends to plan for from November 2013 through October 2014 Editable monthly calendars, so you can add your own key events and timelines Historical comparisons of App Store competitiveness data and loyal user acquisition costs from the Fiksu Indexes, to help you compare and evaluate Space for your own notes on goals, results, and other app marketing activities Enjoy. If...

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Posted by on Nov 9, 2013 in Android News, Apps, Mobile | 0 comments

Samsung Claims 63% of Android Market with their ‘Phablets’ – App Economy Middle Class Also on the Rise

Samsung Claims 63% of Android Market with their ‘Phablets’ – App Economy Middle Class Also on the Rise

Phablets. Fonblets. Same thing. What’s important for you to know is that when it comes to the Android Market – Samsung is king. No really. Take a look at the graph below, and tell me that they don’t dominate the other OEM’s. 63.3% vs HTC which is nearly 9/10’s behind them at 6.5%, LG at 5.9%, Sony at 5.6%, and Motorola at 5.0%.   I mean, even if you add all the stats together and multiple them BY 3, they would still not represent the same percentage that Samsung have has. So now that you know by just HOW MUCH Samsung leads among its competitors, you may be thinking.. “Well, how does it fare as far as actual devices are concerned?” Smartphones, Tablets, let’s take a look. As can be seen in the chart above, Samsung represents 8/10 of the top Android Smartphone devices. The only two exceptions in the mix at 7 and 8 are HTC and Droid, respectively.   When we look at tablets, things are a...

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Posted by on Nov 1, 2013 in Apps, Mobile | 0 comments

21 Months of App Marketing [INFOGRAPHIC]

21 Months of App Marketing [INFOGRAPHIC]

App Analytics company Fiksu has shared with us a great infographic which covers their coverage of over 21 months tracking the volume of downloads, cost per loyal user and more. The monthly indexes tend to focus on the short-term trends. So Fiksu has compiled the indexes since the beginning of 2012 to give you a 21 month snapshot before we head into what’s known to be the BUSIEST time for app downloads, of course I’m referring to what’s been coined by many as “Power Week” the week from Christmas, into New years. Enjoy the...

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Posted by on Oct 31, 2013 in Apps, Marketing, Mobile | 0 comments

FB Paid Installs Perform Just As Well As Organic Users

FB Paid Installs Perform Just As Well As Organic Users

New data from Localytics shows that users acquired through FB’s PPI on mobile perform just as well as organic users.  This could be very good and insightful news to those looking for a smart way to boost their downloads and rankings without having the immediate downfall after their campaign that most experience with incentivized burst campaigns. Since the launch of the platform last year, Facebook has claims to have generated more than 145 million new app installs for developers.  Localytics research shows that 81% of app users acquired through Facebook advertising use the new app more than once, compared to 78% of new users acquired organically. Needless to say, this shows just how valuable Facebook is, and is increasingly becoming for mobile marketers everywhere.  The study observed the retention of Android, iPhone and iPad users during a 60-day period ending Sept. 10, 2013. As well as, acquisitions that were attributed to Facebook mobile app install ads were compared to organic users who weren’t attributed to any other advertising channel. Again,...

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