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Posted by on Jun 5, 2013 in Apps, iOS Updates, Marketing, Mobile | 0 comments

Buying Your Way to The Top of the App Ecosystem – Got $96,000? [INFOGRAPHIC]

Buying Your Way to The Top of the App Ecosystem – Got $96,000? [INFOGRAPHIC]

After months of labor and restless nights you have to ask yourself (realistically), “What if I build it and they don’t come?” Well, that’s a good question to ask – because honestly, chances are that WILL be the case, (unless you bought my new book) or you have a PR campaign busting their asses on your behalf to ensure that your launch gets a decent amount of exposure. Nonetheless, to expect them to get your App in the top 10 would be a very hopeful thing. After all, now adays you would need at least 80,000 downloads in a 24hr time period according to the folks at TradeMob (a mobile app marketing company) who work with 80 different app discovery partners. After running the numbers from their data, TradeMob had concluded that 80,000 downloads will run you $96,000 in the U.S. for a non-game app — averaging $1.20 per install. Interestingly non-game apps have a 65% uplift, according to TradeMob; but when it comes to Games they get a...

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Posted by on May 17, 2013 in Android News, iOS Updates, Mobile | 0 comments

iOS and Android Account for 92.3% of Smartphone Shipments in Q1

iOS and Android Account for 92.3% of Smartphone Shipments in Q1

IDC’s latest numbers for Q1 of 2013 also show that of that, iPhone captured just 17%. IDC noted that both Android and Apple shipments combined increased approximately 59.1% YOY, totaling 199.5 million units to be shipped during the quarter. This is up from 2012’s 125.4 million. The report points out that iPhone’s had its “largest ever Q1 volume”. Despite the impressive numbers, Apple saw an overall decline among iOS usage as Android and Samsung led in both categories. When comparing the device share, iPhones represent 17.3% while Android loaded (samsung + more) devices had 75%. This is again, shipments not sales. At least in Tablet OS usage Apple continues to dominate. When it comes to 3rd place, Microsoft was able to surpass BlackBerry during Q1 with their Windows Phone at a growth rate of 133.3% YOY capturing 3.2% of shipments vs Blackberry’s 2.9%. When it comes to “sold” vs “shipped” IDC does not provide that information. If it’s anything like the Facebook Phone which just got slashed by AT&T...

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Posted by on May 17, 2013 in Android News, Apps, iOS Updates, Mobile | 0 comments

FTC Begins Sending COPPA Letters to App Developers

FTC Begins Sending COPPA Letters to App Developers

The US FTC has begun sending out letters (two) to app developers in attempt to ‘prepare’ them for changes to the Childrens Online Privacy Protection Act taking effect on July 1st. The letter warns on several topics, one of which is the: restrictions on collecting the personal data from kids under 13.  As well as now covering things like video or audio bearing a “child’s likeness”. Currently, regulations only cover the gathering of information such as: names, addresses, and phone numbers. The FTC went on to further elaborate: “The revised COPPA Rule requires all developers of apps that are directed to children under 13 — or that knowingly collect personal information from children under 13 — to post accurate privacy policies, provide notice, and obtain verifiable parental consent before collecting, using, or disclosing any ‘personal information’ from children,” The only parties currently exempt from the impending changes are the app platforms: Apple App Store, Google Play, Windows 8, and Blackberry World which tend to hav etheir own ‘self-appointed’ privacy...

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Posted by on May 17, 2013 in Apple, iOS Updates | 0 comments

iOS Devices Approved for Use on US Military Networks

iOS Devices Approved for Use on US Military Networks

Spotted earlier by 9to5 who has been following reports all month on the Department of Defense and the process of approving iOS 6 for “non-classified communications and widespread use by government agencies,”. Today Apple has been officially granted approval. One thing that can’t help but cross my mind is: “Isn’t iOS 7 just around the corner? I mean, if it took them this long to get it approved and now it’s already out dated..” While both Samsung and Blackberry have been approved for some time it was in February that the US Defense Department confirmed its plans to open up their network to 100,000 new devices from both Apple and Google. At the the time, the Pentagon’s network consisted of about: 470K Blackberrys, 41K Apple products, and 8.7K Android devices. There was however a large shift from Blackberry to iPhones over just this last year, and surely many more to come as of this...

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Posted by on May 6, 2013 in Apple, Apps, iOS Updates, Marketing, Mobile | 0 comments

Apple Expands on Developer Regulation  2.25

Apple Expands on Developer Regulation 2.25

So you’ve probably heard more than a few times by now about what happened with App Gratis, mainly – Apple removing their app from the App Store for being in violation of developer regulation 2.25, which states: “Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected.”   While no official announcement by Apple has been made, it can be assumed that apps are now liable to be rejected if they feature any type of: filtering, bookmarking, searching, or sharing of recommendations.  The folks over at PocketGamer.biz note being contacted by one developer whose app discovery tool has recently been blocked by Apple because it included such features.  That being said, it’s evident Apple has expanded on 2.25 to cover sharing via email or social networks. The ability to search the App Store using 3rd party apps also now appears to be restricted. The developer mentioned above had this to say:   “I...

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Posted by on May 2, 2013 in iOS Updates, Mobile | 0 comments

Apple iOS 7 Set to Rollout in June, with Full Launch in September

Apple iOS 7 Set to Rollout in June, with Full Launch in September

According to reports from both Bloomberg and AllthingsD iOS 7 is set to arrive: “On time” (in June) While iOS delay rumors have certainly been circulating around the web, with Jonathan Ive heading things up, I don’t think we have anything to worry about. The designs are said to embrace “flat” design methods (leaning towards solid colors and doing away with optical effects that mimic the textures and reflections of physical materials) as well as making major updates to the Calendar and Email apps that come stock with the iPhone. The main differences we’ll see is a modernization of the UI with the hope of adding a ‘fresh look’ to an OS that’s had roughly the same overall design elements for the past 6 years. Particularly,  changes to the basic functionality of stock apps and the look and feel of the entire OS. With WWDC just over a month away, we’ll see exactly how much these updates will really change...

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