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Posted by on Jun 21, 2013 in Apps, Marketing, Mobile | 0 comments

Chartboost Brings Developers Together Through Groups

Chartboost Brings Developers Together Through Groups

Today mobile game monetization platform Chart Boost has come up with a new feature to help Developers promote each-other’s titles. The new “Groups” feature will allow multiple developers to partner up and select based a wide variety of choices that include: country, incubator, language, and more.

The SF based company has already built a network that incorporates 16,000 games and 8 billion ad impressions per month. This all started when they began facilitating advertising trades between mobile game makers and helping developers cross-promote titles within their own network of apps. Earning revenue by selling inventory.

CEO Maria Alegre went on to say:
“the company started receiving feedback that groups of four or five developers wanted to trade with each other, instead of doing one-to-one deals.”

Adding,
“indie developers might want to partner up in one group, or game makers from a specific geographic region might want to work together.”

“We find that these partnerships are usually based around friendships,”

“They might have met at this incubator or at GDC [Game Developers’ Conference]. Or they might just respect each other’s work.”

chartboost-traffic

Alegre notes that direct deals even perform better than typical mobile advertising campaigns. With the average CTR (click-through rate) on a direct deal between two different developers being 10.7%, VS 8.1% on a regular network. If a developer cross-promotes their own titles to existing players, the click-through rate is better still at 12.7%.

As a matter of fact, 71% of the publishers Chartboost works with are doing direct deals.

Alegre says:

“Basically, direct deals have become a required tool for any big developer that needs to do user acquisition,”

This is actually really leveling the playing filed for a lot of developers. And it’s something I refer to in my new book (The App Launch Blueprint) as Joint-Venture Partnerships.

Alegre added:

“The vision of Chartboost is — instead of first having to make enough money to build a platform team or network tech, we’ll give that technology for free to anyone,” Alegre said. “For most developers, it’s never enough of a priority for them to build a platform internally unless they have so many hits in a row, that they have money to invest in it. But we’re democratizing access to the network technology.”
chartboost-groups-screenshot

If that wasn’t enough to get you excited. You’ll be happy to know that everyone’s favorite photography app has made a major update integrating 15-second videos and new filters. Today they’ve deployed these new features to their 130M+ users. My sentiment, having just tested it out a few minutes ago can be summed up in two words: over it.

But maybe you’d like to check it out..

..so enjoy their cool video below.

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