Chartboost warns developers to prepare for Holiday Surge
ChartBoost warns developers to prepare for Holiday Surge
The other day I wrote an article on the the “surge” I observed over Thanksgiving. Today I have the #’s from Charboost to deliver to you.
Figures from Chartboost of more than 8,000 iOS and Android games, Chartboost claims that Thanksgiving traffic in the US was up almost 50% when compared to the average Thursday.
However, the average CPI paid in the region dropped slightly. There are two reasons for this, explains Chartboost.
More on the #’s and ChartBoost’s opinions of indie developers and how they anticipated the Holiday surge can be found here.
Best,
Kevin