Pages Menu
Categories Menu

Posted by on Aug 9, 2013 in Apps, Marketing, Mobile | 0 comments

How to Come Out On Top with App Store Optimization and Other App Marketing Tricks

How to Come Out On Top with App Store Optimization and Other App Marketing Tricks

While marketing, PR and advertising all have their part when you’re launching your app (and even afterwards) the most consistent way for you to get a regular stream of traffic for your app is by performing ASO (App Store Optimization). This is basically the process of optimizing the keywords in your description and other areas to increase the visibility when users of iOS, Google Play, and other platforms, respectively, search for them.

The common assumption is that ASO is just like SEO (Search Engine Optimization) but for the App Store. This could not be farther from the truth.  In fact, founder of AppCodes Tomasz Kolinko even said:
“App Store SEO is nothing like web SEO,” details Kolinko.

“In case of web SEO, you need to find the best possible phrases, and then work your way to the top search results. In case of ASO, there is no ‘working your way to the top’ – if your position is low, there is nothing you can do, aside from looking for different phrases.”

You can take a look at some practical tips they give on the subject below.

The second thing you want to do is..

Be concise.
This is where having copy writing skills comes in handy, and if you’ve bought my book you would know all about that by now. But that’s besides the point.

Having copy in your description that motivates your prospective users to actually download your app is exactly what you want. Don’t try to be all clever writing things only you and your team will get. This description is not for you guys, it’s for your users (or at least the users you want to have).

So be concise, be clear, have good copy.

 

3rd thing..

Show that you’re different. This is something else I cover in my book, but again – you want to distinguish yourself from the other 100’s of thousands of apps out there. WHY should you be worthy of taking up their screen real estate?  Whatever unique advantage you have over your competitors definitely merits a mention.

Lastly..

Being able to communicate (through your copy) on the same level as your audience will help you greatly in having your prospective users want to download your app. Why? Because they feel like you actually know them. They feel like you know where they’re coming from. They feel like you guys are friends. Which at the end of the day, is one of the best forms of users to have. Why? Loyalty.

We all know that it costs on average 7x more to acquire a customer than it does to retain one. This is especially true in the mobile landscape where you’re lucky if you have 6% of your users playing your game after 30 days. Here’s how things break down:

  • Most apps have a retention rate of 31% after the first day.
  • After 7 days, the average user retention for an app drops by about half to 14%.
  • By the end of 30 days, an average of 6% of users will still be interacting with the app.
  • Only 3/10 users will still have your app after 90 days.
  • About 1/4 of all apps will only be opened once before they get deleted.

In any case, I cover all this in my book, but at the very least I hope this has been insightful.

  • Facebook
  • Twitter
  • Google+
  • Gmail
  • LinkedIn

Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.

 
Twitter
  • Facebook
  • Twitter
  • Google+
  • Gmail
  • LinkedIn
 
LinkedIn
  • Facebook
  • Twitter
  • Google+
  • Gmail
  • LinkedIn
 
Google+
  • Facebook
  • Twitter
  • Google+
  • Gmail
  • LinkedIn
 
YouTube
  • Facebook
  • Twitter
  • Google+
  • Gmail
  • LinkedIn
 

Comments

comments

WordPress › Error

There has been a critical error on this website.

Learn more about troubleshooting WordPress.