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Posted by on Jun 30, 2013 in Mobile | 0 comments

Mobile App Market to be worth $27 Billion in 2013.

Mobile App Market to be worth $27 Billion in 2013.

As far as what defines “worth” in this instance we’re talking revenue. According to the folks at ABI Research, the company predicts that app revenues generated from tablets are doing more than just catching up, but could even outpace smartphone revenue by 2017. At present, app revenues generated by smartphones dwarf those generated by tablets.

This, (according to ABI) is due to the growing inclination (and willingness) of tablet users to pay more for apps on their tablets vs smartphones on account of having a larger screen size and better experience when it comes to gaming and reading.

ABI Senior Analyst Josh Flood had this to say on the topic:

“iOS continues to lead the way, and the OS is projected to generate over two-thirds of the revenues for
smartphone and tablet apps in 2013,”

“Although Google’s Android OS recently surpassed Apple in terms of total app numbers, iOS users continue to prove they’re more willing to depart with their cash. The revenue gap between the two leading OSs looks unlikely to close over the next 18 months.”

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Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.

 
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