Mobile World Congress 2013 – 75% of Users Made Aware of New Items Via Mobile Ads
In a new report by InMobi (that surveyed 15,000 mobile users across 14 different makets) details how consumers are interacting with ads and their devices. The reports aim was to understand how people are consuming mobile media. They found around 50% of mobile web users now use mobile as a primary means of getting online, which makes it blatantly obvious how brands can benefit from mobile marketing and advertising.
- 75% of surveyors said they were introduced to something new via mobile ads.
- 67% say the ads are more relevant than desktop forms.
- 46% have made mobile purchases.
- 45% said ads have influenced in-store purchases.
As for in-app ads, the average user is said to use 6.5 apps in a 30-day period with 54% of surveyors saying they’ve noticed ads while engaged in an app, and 80% who were influenced by a mobile ad to download an app. 67% also visited the brand’s site immediately after.
Naveen Tewari, CEO and co-founder at InMobi, said:
“Mobile devices now permeate every aspect of modern life. The study reveals that mobile users are always-on, whether surfing the mobile web while spending time with family (48%), at a social event (45%), commuting (60%) and shopping (43%). This creates a huge opportunity for brands and marketers to engage with consumers throughout the day unlike traditional advertising like print and TV.”