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Posted by on Jan 3, 2013 in Android News, Apps, iOS Updates, Mobile | 0 comments

Power Week Final Figures from Flurry 2012

Power Week Final Figures from Flurry 2012

Power Week.  Perhaps the most important week of the year for app developers.  Starting with Christmas Day, the largest single device activation day of the year, the week between Christmas and New Year’s Day is marked by significantly elevated device activations and app downloads. The stats to follow reveal that the last week of 2012 was the largest week for both new device activations and app downloads in iOS and Android history.

 

As always, Flurry leverages its data-set from over 260,000 apps running on the significant majority of iOS and Android devices. With its application penetration, Flurry can detect over 90% of all new devices activated each day. Additionally, with its analytics service in more than 25% of all applications downloaded on a given day from the App Store and Google Play, Flurry can reliably estimate total iOS and Android downloads.

 

Flurry has estimated that over 50 million iOS and Android devices were activated, and 1.76 billion applications were downloaded.

The column on the right compares the number of app downloads during Christmas through New Year’s while the left is the average of the first two weeks of December .

As seen above, between Christmas and New Year’s Day, downloads grew by 65% over the early-December baseline, breaking through the largest single week record previously set  same week last year in 2011.  While several weeks since late November delivered billion+ week download levels, the holiday week delivered a record-shattering 1.7 billion downloads.

 

This image lists the top twenty countries across which the record 1.76 billion downloads were distributed.  Starting from the left, the U.S. took majority share with 604 million downloads(34.3%).  It’s not surprising that the U.S. continues to lead the rest of the world, especially when you consider China does not celebrate Christmas (only 3% of China’s population is Christian). Flurry estimated that there were 181 million active iOS and Android devices in the U.S. market, compared to 167 million in China.

 

As a final note,

“Flurry expects the trend of one-billion-download weeks to become the norm, and that the industry will surpass the two-billion download week during Q4. Following a year where Google and Apple drove unprecedented adoption of mobile devices, Facebook declared itself a “mobile” company, and Amazon and Microsoft both made significant investments into mobile computing, we look forward to continued record-breaking adoption of smart devices and applications. Happy New Year from everyone at Flurry.”

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Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.

 
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