Tablets account for 14% of mobile ad impressions
A new report from Adfonic Global AdMetrics shows that tablet advertising is on the rise, accounting for 9% of total ad impressions in Q2 of 2012 and reaching 14% in Q4. The number of brands requesting tablet ads rose by 40% over the December Holidays, with the Kindle Fire HD almost doubling its share of Android ad requests.
The figures are derived from more than 100 billion monthly impressions, with iOS share 2% lower than Android at the end of 2012. Although, Apple devices have historically experienced a higher click-through rate (CTR) across tablets and phones than Android.
CEO and Co-Founder of Adfonics Victor Malachard said,
“Major tech brands such as Google, Samsung, Amazon, Apple and Microsoft are jostling for supremacy in the tablet space, with significant devices launched in the run-up to Christmas.
“We know that tablets perform well for advertisers and publishers alike so a combination of more devices, with superior advertising performance, can only be good news for mobile advertising in 2013.”