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Posted by on Jul 24, 2013 in Mobile | 0 comments

The State of Mobile Advertising Q2 2013 With Opera Mediaworks

The State of Mobile Advertising Q2 2013 With Opera Mediaworks

As reported yesterday by 9to5, Opera Mediaworks has come out with it’s Q2 report for 2013. Opera Mediaworks is considered the ‘world’s leading mobile advertising platform’ and takes in over 35 Billion mobile ad impressions each month.

To make a long story short..

For OS (operating system) the line up looks like this:

  • iOS leads at 43.75% of impressions
  • Android at 31.24%
  • ‘Other’ at 16.21%
  • Symbian at 5.16%
  • RIM at 3.37%
  • and windows..poor windows, at 0.26%.


ad-impressions-by-platform-manufacturer-operamediaworks
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When it comes to ad impressions by manufacturer:

  • Apple again leads the way with 43.75%
  • Compared to Samsungs 17.4%.
  • When it comes to Tablets, Apple sit at 91.2% vs Samsung’s 6.1%.

It’s worth noting that Samsung does however dominate on Android at 58.45% share.  Samsung is indeed almost 50% above  all other manufacturers (HTC in 2nd is only at 10.88%), more so, Samsung’s share represents more than all  other manufacturers combined.

The following quote was also mentioned in the report:

“Apple is still the top manufacturer of mobile devices, with 43.8% of all impressions served on its devices. Samsung is the strongest contender from the rest of the pack, with a 17.4% share. Among tablets, Apple captures the lion’s share (91.2%) with Samsung following at 6.1%.However, when segmenting the view to focus solely on Android device manufacturers, Samsung emerges as the clear leader, with 58.5% of impressions going to Samsung devices. HTC, Motorola and LG fall far behind, all in the 7-11% range.”

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Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.

 
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