Why Your App Needs to Have Facebook as a Register/Login Option
If you haven’t heard the news, Facebook is kind of a big deal. Also, they just came out with “Group Albums” but that’s besides the point. The point is, Facebook login for aps is used over 850 Million times every-day by users. Not having this as an option for your app could not only be scaring away users that don’t feel like filling out lengthy login forms, but also making it more difficult to come back to the app (decreasing retention).
Obviously, you want to make things as EASY as possible for your users to engage with your app on a daily basis. Taking a look at the inforgraphic below, I’m sure it’d be safe to say that, Facebook can help.