50% of mobile apps to be hybrid by 2016 – Gartner
With businesses increasingly looking further engage with customers, research and advisory company Gartner has predicted that more than half of mobile apps deployed by 2016 will be hybrid. Moving to meet the demand for mobile apps, many enterprises are working to leverage applications across an array of platforms.
Ken Dulaney, VP and Analyst at Gartner said,
“Mobility has always been a separate topic for IT professionals, but it is now influencing mainstream strategies and tactics in the wider areas of technology enablement and enterprise architectures,”
“Increasingly, enterprises are finding that they need to support multiple platforms, especially as the BYOD (bring your own device) trend gains momentum.”
As the capabilities of mobile devices continue to expand, so does the need for context awareness in mobile applications. Developers now have to consider both hybrid and native architectures. For apps to leverage location information, notification systems, mapping capabilities and on-device hardware, such as the camera, they need to be developed using either hybrid or native architectures. Ultimately, this has caused enterprise developers to consider alternatives to Web application development.
Van Baker, Research VP at Gartner said,
“Our advice would be to assume the enterprise will have to manage a large and diverse set of mobile applications that will span all major architectures,”
“Enterprises should consider how applications can be enriched or improved by the addition of native device capabilities and evaluate development frameworks that offer the ability to develop native, hybrid and Web applications using the same code base. Where possible, development activities should be consolidated via cross-platform frameworks.”
Two additional key predictions Gartner outlined (with regard to mobility and the enterprise):
The first being that by 2014, Apple will be as accepted by enterprise IT as Microsoft is today.
“Although Apple’s mobile iPhone and iPads are already as accepted by enterprise IT as is Microsoft, Apple’s Mac systems for laptops/notebooks and desktops remain not commonly accepted by IT,”
“Going forward, Apple will continue to benefit from consumerisation and will continue to evolve Macs to take on more iOS characteristics, which will contribute to acceptance of Macs in the enterprise. As such, enterprise acceptance of Apple will continue to be driven by consumer demand.”
said David Mitchell Smith, vice president and Gartner Fellow.
Secondly, Gartner predicts that by 2013, the first $50 smartphone will appear in emerging countries.
Mark Hung, Research Director at Gartner said,
“The combination of competitive pricing pressure, open-channel market growth and feature elimination/integration will very soon result in the $50 smartphone. Semiconductor vendors that serve the mobile handset market must have a product strategy to address the low-cost smartphone platform, with $50 as a target in 2013,”
“Global, brand-name smartphone vendors must re-examine their product lineups to determine how their low-end offerings are differentiated from the competitive products offered by low-cost vendors. Otherwise, brand-name smartphone vendors may want to cede this market to the white-box vendors and focus on high-end devices.”
As a final note, it goes without saying that apps are not going away any time soon, and the companies who are research and strategizing on ways the can tie in these new channels into their exising marketing pipelines will surely get the edge on their competitors as the industry evolves.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
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