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Posted by on Jul 6, 2013 in Apps, Marketing, Mobile | 0 comments

Facebook Announces Update to Mobile App Install Ad Unit – Mobile App Marketing

Facebook Announces Update to Mobile App Install Ad Unit – Mobile App Marketing

So then, what the heck does that mean to you? Well, as an advertiser – this means you can more quickly and conveniently create mobile app ads with just a few clicks. This means that Advertisers can now create a mobile app install ad just by writing their copy and providing their app’s URL on the App Store or Google Play. This new process also makes it easier for developers to get their ad up and running by removing the step of first having to register their app with Facebook. According to Fiksu who reported on the changes earlier this week, and also happens to be big fans of Facebook’s Mobile Install Ads, “In our opinion, the Facebook mobile app install ad unit provides a great, granular way for advertisers to effectively reach the highly qualified Facebook audience of over 750 million mobile users.” also adding, “To date, the best results we have seen from the Facebook mobile app install ad unit have been derived from consistently optimizing and...

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Posted by on Jul 5, 2013 in Android News, Mobile | 0 comments

Android Device Market Share for June. Hardware and OS

Android Device Market Share for June. Hardware and OS

It’s time again that nativeX has released their findings on what the most popular Android Smartphone is for the given month. In relation to last month, there isn’t much of a change aside from the fact that Samsung Galaxy S4 seems to be gaining a little bit of traction as far as device owners. The samsung Galaxy S3 however still proves to be the big winner with 12%$ of owners using it. 7% on the Galaxy S2, and then the rest are also Samsung owned devices as well. It still surprises me however that 60% of the devices are ‘Other’. When it comes to Android OS (Operating System) Market Share we have two different charts to gander at. That of the Google Developer Portal, and then That of NativeX’s portal which measures stricly gaming apps. It is evident that in both portals Gingerbread (37% and 21%), Jelly Bean (33% and 44%), and ICS (26% and 33%) (Ice Creme Sandwhich) still lead the way. See below for more...

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Posted by on Jul 5, 2013 in Apps, Marketing, Mobile | 0 comments

How to Get 1 Million Downloads for $0.

How to Get 1 Million Downloads for $0.

Today we’re going to jump right into to HOW you can get your game noticed in the incredibly fast growing App Ecosystem, with $0 in marketing budget. Let’s do it. 8 Ways to Get 1 Million Downloads for $0.   1)Why should people play your game? This is of course the most basic, but arguably the most over-looked question developers need to ask themselves. Asking this question: “Why should anyone play this game?” is the place you should start before reading anything else. If it is the case that you’re aiming to create an action title that offers fast-paced, exciting combat – then you may want to put a deal of emphasis on the battle system itself and iterate until it feels as though something that is dynamic and responsive compared to what’s already out there. This is not to say that you have to go and reinvent the wheel, but there should be an obvious beneficial distinguishing factor. Note: There’s not point in adding bells and whistles if...

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Posted by on Jul 5, 2013 in Apps, Mobile | 0 comments

KakaoTalk Hits 100 Million Users

KakaoTalk Hits 100 Million Users

Certainly a milestone to be celebrated, the South Korean-based social messaging app Kakaotalk has recently logged its 100 millionth user registration.  The achievement comes almost exactly 3 years and 3 months after KakaoTalk launched in Korea. Kakao itself claims the platform’s growth can be attributed to the company’s innovation. While Line (a competitor to Kakao) still flaunts more users than KakaoTalk does, the addition of 10 million users in a little over a month is certainly closing the gap. Additionally, it makes evident the popularity of these emerging social networks in Asia.  Although, it should be mentioned that both Line and Kakao are  starting to grow their presence in European countries such as...

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Posted by on Jul 5, 2013 in Mobile | 0 comments

More Than 50% of Mothers Are Mobile Gamers

More Than 50% of Mothers Are Mobile Gamers

And if they’re not yet, they will be soon. At least that’s according Mobile Analytics Company Flurry who has released data gathered from iOS and Android app usage during May of 2013 on near 25,000 American owned devices. According to the data, moms spend an average of 53% (on Android) and 48% (iPad) of their time playing games. When it comes to iPhone however, it is evident that it is only at 31%. Although, when ‘lifestyle app’ consumption is considered it leads significantly compared to its iPad and Android counterparts. As seen in the images below, the 2nd most popular apps among the 3 devices are in the Social Networking category w/ Android coming out ahead w/ 21% compared to iPhones 19%. One thing to notice is the iPad’s significant lead in “news stand apps” compared to iPhone and android. Finally, 25% of the American population use tablets over other devices. Of that, 35% are...

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