Mobile Minute – Dec 21st [VIDEO] Wrap-up
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Location based Ad engagement Infographic
Celtra has unleashed new findings showing that engagement levels have nearly double in Q3 of 2012. Engagement levels for location-based features in rich media mobile ads grew by 185 per cent in the third quarter of 2012, Celtra’s quarterly Mobile Rich Media Monitor Report has revealed. The report reveals that engagement rates for rich media mobile ads have continued steady growth, with the average ad engagement rate in Q3 reaching 13.7%. Additionally, location-based features have upstaged branding and presentation as the most engaging ad feature, with 18.8% engagement rate. Gaming features close behind with with 13.9% engagement rate. Video has proven to be the most popular feature for two consecutive quarters by a significant margin, appearing 45% of all the mobile advertising campaigns analysed. Chief Product Officer and co-founder of Celtra Matevz Klanjsek said, “Rich media mobile advertising is maturing quickly and its position within the marketing funnel is becoming clearer and more established — especially as engagement rates continue to grow,” . “Mobile rich media advertising is...
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Goodbye Zynga Japan
Earlier today one of social gamings biggest giants closed off their Japan division. In a statement unveiled earlier today it is said that, Zynga will be closing its Japanese offices by the end of January. Kenji Matsubara, the chief executive officer of Zynga Japan, made the announcement on his Facebook page, then updating their Japanese website to reflect the coming closure with this statement Notice of dissolution of a Japanese corporation Thank you for patronizing Zynga Japan. Zynga Japan will dissolve effective January 31, 2013, for various reasons, but operations will continue through that date. We would like to thank everyone the customers who enjoy our past titles. We’ve seen your support. Interestingly enough, in 2010 Zynga acquired Tokyo-based Unoh Games. This was an attempt to establish a presence in a market that’s been very receptive to social and mobile games, as proven by competitor Gree’s success. Sadly, Zynga couldn’t compete. Earlier this year in October, Zynga CEO Mark Pincus informed employees that the company would cut...
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App Store verus Google Play | Growth and Revenues
Distimo released a new report today that unveiled some great insights, read below to find out what. While Apple is still the clear winner in terms of revenue, Google Play showed substanial growth over these last four months. Its daily revenue is up 43% in 20 major markets. Apple’s growth was only up about 21% for daily revenue. “Draw Something, one of the best known apps of 2012, reached 1M users in 9 days, however we’ve found it is possible to gain 1M users even faster. Naver, one of the most successful Asian publishers, launched five applications at the end of November 2012, and all five quickly became the most popular applications in many Asian countries. We estimated Line Pop, the most popular of the five, generated 1.75M downloads within 72 hours. ” “Everybody remembers the success stories of applications that gathered millions of users within a couple of days. Most notably in 2012, Draw Something did it in nine days. At Distimo, we know...
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iPhone captures 53% of US Market as Android drops to 42%
Kantar Worldpanel ComTech reports that Apple has today; achieved its highest ever share in the US (53.3%) mainly over the last 12 weeks, with the iPhone 5 helping to boost sales. In Europe, however, Android retains the highest % of market share with 61%, up more than 10% from 51.8% a year ago. Global Consumer Insight Director at Kantar Worldpanel ComTech Dominic Sunnebo, says, “Apple has reached a major milestone in the US by passing the 50% share mark for the first time, with further gains expected to be made during December.” Samsung in Europe however, continues to lead with the number one smartphone manufacturer spot across the big five countries, and 44.3% share in the latest 12 weeks. Apple behind in second with 25.3% share while HTC, Sony and Nokia shares remain close in the chase for third position. Sunnebo further mentions: “Although Windows sales in the US remain subdued, Nokia is managing to claw back some of its share in Great Britain through keenly priced Lumia...
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