Pages Menu
Categories Menu

Posted by on Dec 21, 2012 in Marketing, Mobile | 0 comments

Tips and Strategies for ‘Power Week’

Tips and Strategies for ‘Power Week’

Millennial Media latest blog post, with SVP of global monetization solutions Matt Gillis has reiterated, “the holidays represent the perfect opportunity for developers to drive more installs and build a bigger base of users.” There is a tendency for big publishers to heavily discount games during the holiday season but it actually makes cracking the charts much harder around Christmas. Ed Vause, MD of app marketing service appromoter said, “big publishers will not only drop their prices, but they’ll also pump tens of thousands into app advertising and marketing.” Additionally, Millennial also suggests that developers push mobile advertising campaigns and cross promotion as a means of driving installs throughout the holiday season. But this is nothing I have already told you, so keep at it!   -Kevin...

Read More

Posted by on Dec 20, 2012 in Mobile | 0 comments

Mobile Ad Growth – December 2012

Mobile Ad Growth – December 2012

Industry estimates reported to eMarketer show that mobile ad spend will increase 180% from where it was last year in 2011. ComScore also recently revealed that smart phone penetration in Europe has reached 55%.  Consumer optimism towards mobile commerce and advertising also has continued to grow at a rapid and steady pace. The study found that 47% of users in these leading markets are on the Google Android operating system, and that Spain had the highest smartphone penetration rate, at 63% of mobile phone users. In the U.K., Apple still leads in hardware, but is losing in Europe as Samsung has taken the #1...

Read More

Posted by on Dec 20, 2012 in Marketing, Mobile | 0 comments

Boost Ad Revenue Without Sacrificing User Retention

Boost Ad Revenue Without Sacrificing User Retention

HOW?! Well, one way is to carefully manage the type and timing of your ads. According to monetization platform PlayHaven, “developers who allow ads for games of the same genre can increase ad revenue by up to 196%” PlayHaven’s findings also show that ads for games within a similar genre do not cannibalize a game’s user-base  It actually doesn’t seem to harm retention rates at all. (as shown in the graph below) Secondly.. Timing is everything. PlayHaven has concluded that it’s important to wait until users are really engaged with a game before bombarding them with ads. Be warned, Developers that choose to disregard this advice will find significantly lower retention rates. (As seen below) PlayHaven’s rule of thumb is waiting for the player to pass a tutorial or particular level before showing them any ads at all. At the very least a certain # of...

Read More

Posted by on Dec 20, 2012 in Apps, Mobile, Startups | 0 comments

Kamcord in app Game Recorder

Kamcord in app Game Recorder

Kamcord.   I can’t believe I didn’t come across these guys sooner.  Actually, I have a similar idea (that I won’t get into) but I think this is one of those apps that is truly noteworthy given what it’s able to bring to the market place.  Particularly to developers who are looking to get in-game footage of their games so they can create teasers or previews for their potential audience.   Kamcord (basically in a nutshell) allows  users to record and share their awesome gameplays. Without having to leave their games.   Get more installs from people that see your game on Facebook, Twitter, and YouTube. Currently available for cocos2d and Unity3d on iOS. More game engines coming soon!   To take a look at history of similar things that have been done in the past for web platforms I vividly remember FRAPS (with an R).  This was actually one of the first screen recorders gamers could use to record their game play to show off to their friends.   Then,...

Read More

Posted by on Dec 19, 2012 in Mobile | 0 comments

LEAKED Blackberry 10 interface images

LEAKED Blackberry 10 interface images

Images are courtesy of Electronista who reported on the discovery earlier yesterday morning. Research in Motion plans to formally unveil BlackBerry 10 on January 30th in multiple media events around the world. Canadian carrier Rogers is also now accepting preorders of a new BlackBerry device, despite the fact that the handset will not be revealed until the...

Read More