Fiksu brings Facebook integration to Optimize Mobile Ads
Facebook announced last week for the first time in history, it had more mobile users than desktop users (680 million DAU on mobile to be exact). For app marketers, Facebook presents a massive opportunity, but reaching out to and acquiring volumes of loyal users has always been an expensive and complex challenge even one that Facebook itself has had issues with.
Today, Fiksu is changing all of that.
Announcing the integration of the Fiksu Mobile App Marketing Platform with Facebook to support optimization for Facebook mobile app installs. This integration places Fiksu as one of the first mobile advertising platforms to combine centralized media purchasing and world-class optimization with the expansive audience that Facebook delivers.
Mobile app marketers will be able to make precise media buys that tap into Facebook’s massive audience (1 Billion+), providing an extremely efficient new channel to acquire large volumes of new, dependable, un-incentivized, loyal users. More so, they get to blend their social media and mobile app user acquisition programs into one cohesive program, a longtime desire for many app marketers.
Fiksu noted that they’ll be hosting a webinar Thursday, March 14, at noon ET: “How to most effectively use social media to generate mobile app installs and loyal users.”
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
