Posted by ksteineman on Jun 20, 2013 in Apps, Marketing, Mobile |
This should be pretty straight-forward. Session length is when a user enters the app up until they exit, or time-out. Session intervals are the time in between the first session, and the next, and the one’s thereafter. Now the real question question is, why is it important to understand the differences, and how can this benefit you to increase engagement? I’m glad I asked 😉 Let’s get into that. Let’s say for instance you have a news media app, and you discover through analysis of your session length that sports related content has higher session lengths during Friday and Saturdays vs the rest of the week. Knowing this information...
Posted by ksteineman on Jun 20, 2013 in Mobile |
If you think that this years $1.5 Trillion is a lot, just wait till 2017 when a new report from Juniper Research expects transactions to reach $3.2 Trillion by 2017. With the numberof mobile users who are using their devices for bill payments going nowhere but up, the report forecasts that the mobile banking sector will account for majority share of transaction values over the next five years. The report noted that the introduction of mobile wallet services is providing first-time financial access in several emerging markets, in which the proportion of unbanked adults surpassed 50%. The report did not however point out that numerous obstacles would still need...
Posted by ksteineman on Jun 20, 2013 in Apps, Mobile |
App Analytics firm Distimo has recently (yesterday) announced the launch of its new: Distimo Conversion Tracking SDK, which aims to give app developers access to transaction data, as well as lifetime value of their users. Using the cross platform link, DCT will direct developers straight to the relevant app store, which allows them to identify which country and traffic source each individual user is coming from and what device they are using. CEO of Distimo Vincent Hoogsteder commented earlier this week: “Until today, there has been no product available for developer that combines both data from app stores as well as conversion tracking.” Distimo’s hopes for the service is...
Posted by ksteineman on Jun 19, 2013 in Apps, Marketing, Mobile |
Seeing as my book (the App Launch Blueprint) will finally be converted to the appropriate amazon format tomorrow, I may as well write a little bit about some of the things you can expect to find if you read it. Let’s take this time to talk about 5 things you can do to turn negatives into positives in the pre-launch stage of launching your app, but also some other things. 1. Get Feedback and Use it It doesn’t really matter whether it’s your family, friends, roommate, taxi driver, what have you. They can all serve as great beta testers. The main thing you want to keep in mind is...
Posted by ksteineman on Jun 17, 2013 in Apps, iOS Updates, Mobile |
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Posted by ksteineman on Jun 17, 2013 in Apps, Mobile |
This article is a summation of insights derived from VB’s interview with CTO of Evernote Dave Engberg. Needless to say, Evernote is one of the most poular Mobile Apps in history, having made its way well across most iOS and Android devices, and even moving in on Blackberry and Windows. Â Below are 5 Tips from the CTO of one of the App Ecosystems most successful apps. Let’s do this. 1) Be Different. Not just think different, be different. This is especially true if you were thinking of making an evernote-like app. Engberg suggests, “99% of startups should be in a cloud environment,” Services like: Amazon Web Services, Windows Azure,...
Posted by ksteineman on Jun 14, 2013 in Mobile |
Mobile analytics company Flurry, who has been around for near 5 years and has more than 300,000 apps that log 3 billion app sessions per day has shared with us some interesting data through SourceDigital13. Particularly, data which reveals the engagement levels of US Consumers throughout the day. From a sample of over 15,000 US iOS users Flurry has measured the app usage throughout the month of May, 2013. The data depicts a 24-hour cycle to understand the usage throughout the day. Flurry concludes that the following insights can be derived from the chart above, such as: “App usage steadily increases over the course of the day and ultimately...
Posted by ksteineman on Jun 13, 2013 in Apple, Mobile |
I have to admit. I’m a little disappointed with iOS 7. Now, whenever I look at my phone I’ll feel like a young teenage girl who should be rocking out to Katy Perry, Carlie Rae Jepson, or Taylor Swift. While the update at WWDC 2013 was certainly well received by the audience this year around, I have to ask myself – again, and again, “Will I still be able to walk around with this thing in hand and feel straight?” There is a big difference as to what teenage girls should be interested in, as to grown men. If you’re not sure what I’m talking about, or haven’t seen...
Posted by ksteineman on Jun 13, 2013 in Apple, Apps, Mobile |
Previously, the only way of doing this type of thing was through Apptopia. But now, for the first time since the app store launched in 2008, Apple is going to be providing an official means for app developers to sell their titles on to others. The new policy, that was pushed out earlier this week to registered developers described of a way to “allow the transfer of ownership of an app from one developer to another, with user reviews, ratings, leaderboards and updates all remaining intact.” The problem with the old way is that, it left existing users with an old version of the app and perhaps unbeknownst of...
Posted by ksteineman on Jun 13, 2013 in Apple, Apps, Marketing, Mobile |
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![iOS 7 VS iOS 6 – Icon Differences and Disappointments [INFOGRAPHIC]](http://mobileminute.info/wp-content/uploads/2013/06/iOS6vsiOS7_icons-720811_128x128.png){kind=icon}
