Posted by ksteineman on Jun 12, 2013 in Apps, Marketing, Mobile |
First of all, I think this just goes to show that Apple clearly has no idea how to handle the MASSIVE amount of Apps that its platform is taking on every-single-day. I mean, with over 900,000 Apps on iOS – and $10 Billion paid out to developers to say it’s a “hot market” is grossly under-stated – but I digress. “Near Me” which replaces the former, “Genius”‘s spot front and center (see image below) will, (in my eyes) provide a tremendous opportunity for local small and medium sized businesses looking to promote their apps across a given local. Additionally, it could also provide considerable value for dealers, franchise businesses,...
Posted by ksteineman on Jun 12, 2013 in Apps, Mobile |
Probably the biggest news this week with the exception of the unveiling of iOS7 from Apple. Waze, which was founded in 2007 has recently been quite a topic in the press as it had previously attracted other potential ‘buyers’ such as Apple, and Facebook. The company which has only raised $67 million in funding, has 110 employees with the majority of its staff in Israel and 10 or so in Palo Alto, including CEO Noam Bardin. Bardin revealed some of the motivations for going with Google in a Blog Post yesterday, specifically that of working with CEO Larry Page and Google GEO VP Brian McClendor: “We are excited about...
Posted by ksteineman on Jun 11, 2013 in Apple, Apps, iOS Updates, Mobile |
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Posted by ksteineman on Jun 8, 2013 in Marketing, Mobile |
Thanks to the folks over at Hanapin Marketing, we have this interesting infographic to look at today, particularly in the direction of the mobile PPC landscape – and not just in terms of how CPC’s perform, but also the most frequently used platforms by advertisers (as well as their results). Some key findings include.. Paid Search Ad Spend by Device Computer: 86.1% Tablet: 8.9% Mobile Phone: 5.0% Paid Search Cost Per Click by Device Computer: $0.56 Tablet: $0.46 Mobile Phone: $0.30 Share of Total Ad Spend vs Share of Resulting Clicks Computer Ad Spend: 86% Clicks: 81% Tablet Ad Spend: 9% Clicks: 10% Mobile Phone Ad Spend: 5% Clicks:...
Posted by ksteineman on Jun 7, 2013 in Apps, Marketing, Mobile |
Every once in a while there isn’t really much “good news” out there in terms of things I consider to be insightful. I mean shoot, if we look at just the last couple days, this whole “Project PRISM” thing and the lay-offs from Zynga and other studios are dominating the headlines. That, and I guess Apple’s WWDC that’s coming up rather soon. For the rest of us that are looking for ways to move our business forward in the App and Mobile world, there is still hope. And, in this article I hope to deliver some value to prove that there are still some of us that care about...
Posted by ksteineman on Jun 6, 2013 in Apps, Marketing, Mobile |
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Posted by ksteineman on Jun 6, 2013 in Android News, Mobile |
According to recent numbers from the Android Developer Dashboard, Gingerbread is still the most-used version of Android. The latest update which pulls data from the last two weeks, shows a total of 36.5% of users access the Google Play store through Android versions 2.3 to 2.3.7, beating both Ice Cream Sandwich and Jelly Bean. Second place with 29% goes to Jelly Bean which continues to have issues getting devices on 4.2. And in third, Ice Cream Sandwich makes up just over a quarter of the OS Share at 25.6%. More can be deduced from the image...
Posted by ksteineman on Jun 6, 2013 in Apps, Mobile |
Thanks to the folks over at TopApps.net we have a cool infographic for you to take a gander at today. I’d say, if you’re going to look at any infographics today, this has go to be the one. Here’s why: Smart phones are the latest buzz in the mobile world. Tons of companies every-day are churning apps out by the hour and this infographic shows just what is happening in the world of mobile apps – popular apps, top categories, app stores, and more. It has everything there is to know about mobile apps all in one easy to see visually appealing place. Check it...
Posted by ksteineman on Jun 5, 2013 in Apps, Marketing, Mobile |
With 74% of last months apps in the App Store becoming ‘Zombie Apps’ (Apps that didn’t rank) it makes you think: how can these hundreds of thousands apps not even get off the ground? My answer: bad marketing. While quality of product is certainly an important part of any business, it’s NOT ALWAYS this way, do you remember how shitty Windows Vista was? (maybe not if you’ve been an iLover the whole time ;)) But..what did Microsoft do instead of fixing the KNOWN issues that their users were experiencing? Marketing baby – and lots of it. It didn’t matter after a while, because people just bought into the illusion...
Posted by ksteineman on Jun 5, 2013 in Apps, iOS Updates, Marketing, Mobile |
After months of labor and restless nights you have to ask yourself (realistically), “What if I build it and they don’t come?” Well, that’s a good question to ask – because honestly, chances are that WILL be the case, (unless you bought my new book) or you have a PR campaign busting their asses on your behalf to ensure that your launch gets a decent amount of exposure. Nonetheless, to expect them to get your App in the top 10 would be a very hopeful thing. After all, now adays you would need at least 80,000 downloads in a 24hr time period according to the folks at TradeMob (a...
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![How Mobile Apps Have Changed the World [INFOGRAPHIC]](http://mobileminute.info/wp-content/uploads/2013/06/How-Mobile-Apps-Have-Changed-the-World-1810452_128x128.jpg)
![Buying Your Way to The Top of the App Ecosystem – Got $96,000? [INFOGRAPHIC]](http://mobileminute.info/wp-content/uploads/2013/06/cost-to-get-top-10-app-store-ranking-793597_128x128.jpg)