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Posted by on Jan 31, 2013 in Android News, iOS Updates, Mobile | 0 comments

Tablets account for 14% of mobile ad impressions

Tablets account for 14% of mobile ad impressions

A new report from  Adfonic Global AdMetrics shows that tablet advertising is on the rise, accounting for 9% of total ad impressions in Q2 of 2012 and reaching 14% in Q4.  The number of brands requesting tablet ads rose by 40% over the December Holidays, with the Kindle Fire HD almost doubling its share of Android ad requests. The figures are derived from more than 100 billion monthly impressions, with iOS share 2% lower than Android at the end of 2012. Although, Apple devices have historically experienced a higher click-through rate (CTR) across tablets and phones than Android. CEO and Co-Founder of Adfonics Victor Malachard said, “Major tech brands such as Google, Samsung, Amazon, Apple and Microsoft are jostling for supremacy in the tablet space, with significant devices launched in the run-up to Christmas. “We know that tablets perform well for advertisers and publishers alike so a combination of more devices, with superior advertising performance, can only be good news for mobile advertising in...

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Posted by on Jan 30, 2013 in Apps, Marketing, Mobile, Startups | 0 comments

Applause aims to Make App Data Actionable

Applause aims to Make App Data Actionable

First things first.. There are mobile apps are everywhere, and from nearly every company. Apps have changed how users consume content, conduct commerce and connect with companies – anywhere, anytime. Sure there is a small percentage of apps that hit it big – delighting users, spreading virally, earning word-of-mouth buzz. But..most apps either disappoint users or flatline into obscurity. Companies need to know how users truly feel about their mobile apps, and how they stack up with their competition. But skimming a bunch of 3-star ratings and a never-ending list of app store reviews makes it tough to learn much of anything. Because of this, gathering explicit analytics of mobile apps have become a massive issue for app developers, business leaders, and tech leaders. Enter Applause  An app analytics product that crawls every rating and review from the top app stores. Applause synthesizes this mountain of user feedback into an easy-to-consume Applause Score  (similar to a Klout score) to measure user satisfaction, app quality and how much applause an app...

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Posted by on Jan 30, 2013 in Mobile | 0 comments

Gameloft sales up 27% – $275 Million in 2012

Gameloft sales up 27% – $275 Million in 2012

This compares to the $260 million in sales announced in September.  Gameloft saw the majority of its growth during Q2 and Q3 periods, with year-over-years sales during these periods up 35 and 37%.  Smartphones and Tablets currently represent 56% of sales for Gameloft whose also been able to sell Java games into emerging markets to continue to generate strong sales.   Sales of smartphone and tablets alone grew by 66% YOY in Q4.  This supported overall Q4 sales to rise by 23% YOY to $7.7 million from $63M in 2011. Gameloft went on to say,  “The dynamism of the smartphone and tablet market and the strong line-up of new high quality games to be released in 2013 by Gameloft should continue sustaining its growth in the coming quarters.” The company attributes its success to newly released titles including Modern Combat 4: Zero Hour, My Little Pony, and Playmobile Pirates, but older releases such as The Amazing Spider-Man also performed...

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Posted by on Jan 30, 2013 in Mobile, Startups | 0 comments

OpenTable Acquires Foodspotting for $10 Million

OpenTable Acquires Foodspotting for $10 Million

In 2009 there was an epidemic growing at an extrodinary rate, this epidemic most observed as ‘people taking pictures of their food’ would later be coined ‘Foodspotting’.  Foodspotting stepped into the startup world after raising $3.75 million in a series A round.  For those who already use OpenTable, or FoodSpotting you can expect some robust integration between the two apps over the next few months. Especially for OpenTable whose website looks like it was made in the 90’s.  I’m sure a revamped visual update will be rolling out soon enough as Foodspotting CEO Alex Andrezejewski is joining OpenTable as the ‘Chief Design Officer’.   OpenTable CEO Matt Roberts said, By adding more visually compelling content to help people decide where to dine and discover dishes they’ll love, we hope to make it even easier to find the perfect table for any occasion,” ...

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Posted by on Jan 30, 2013 in Apps, Mobile | 0 comments

FourSquare for Businesses hits Apple App Store and Google Play

FourSquare for Businesses hits Apple App Store and Google Play

Foursquare, the four year old company with 30 million users has officially released Foursquare for Businesses.  It’s a new companion app for its existing merchant dashboard.  The app (that is currently only available on the Apple App store and Google play) allows business owners to monitor Foursquare check-in activity, check out top customers, and monitor analytics data, all from the comfort of their own phone. The app can also be used to activiate and deactivate specials which historically was only avaialble via the computer.  This app is only a few weeks after Foursquare started giving more ‘check-in’ data on...

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Posted by on Jan 29, 2013 in Mobile | 0 comments

77% of UK have no interest in Blackberry 10

77% of UK have no interest in Blackberry 10

The New device hasn’t even been launched yet, but smartphone owners already claim to have no interest in moving towards Blackberry vs Samsung and iPhone.  Despite RIM being crowned UK’s number one smartphone OEM this time last year, with more than 8.5M BlackBerry users and a 27.7% market share the firm has been through tough times.  With the BlackBerry 10 launch event taking place tomorrow, Blackberry announced yesterday that  BlackBerry World app store will come loaded with films, music, and TV shows. VoucherCodes.co.uk found that  77% of British smartphone users wouldn’t consider switching to a BB10 device, while only 40% of existing BlackBerry users would stick with the brand. To make matters worse.. 90% think the new operating system won’t have enough appeal to grab their attention 43% said BlackBerry doesn’t make user-friendly phones 31% said the device does not justify the cost 26 % said BlackBerry was no longer a desirable brand. 44% of BlackBerry users said they were planning to move over to an iPhone 38% plan...

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