Posted by ksteineman on Jan 11, 2017 in Apple, Apps, Marketing, Mobile, Startups |
App Marketing in 2017 It’s not every-day I decide to spend some time to express my thoughts on where things are headed in the app economy, or what people should be doing to really capitalize on all the hard work they’ve put into their products. But, then again – it’s not every-day a whole set of data points comes into my inbox (thanks Tune) that is compelling enough for me to consolidate them and put them into a piece with actionable insights. So here we are. Below you’re going to find 5 data points with my take on them, the only hope I have as a result of you...
Posted by ksteineman on Sep 7, 2016 in Apple, Mobile |
Apple’s Sept 7th iPhone 7 Event Apple Music: Has grown to 17 million subscribers. iOS 10 facilitates the listening experience and Apple Music also has exclusive content, from over 70 artist releases this year alone. One of the most popular events is of of course the Apple Music Festival, this year taking place in London. Celebrating the 10 year anniversary with the following Artists: Elton John, The 1975, Alicia Keys, One Republic, Calvin Harris, Robie Williams, Bastille, Britney Spears, Michael Buble and Chance. App Store: Over 140 billion Apps downloaded from the App Store. Last two months have had 106% growth YOY alone. App stores has also generated 2x more global revenue than...
Posted by ksteineman on Jun 3, 2016 in Startups |
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Posted by ksteineman on Nov 17, 2015 in Marketing, Mobile |
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Posted by ksteineman on Dec 20, 2014 in Apps, Mobile |
As the year comes to a close it’s important to reflect back on what’s occured both in our personal lives and profesional as well. Thanks to the folks at Flurry, they’re making this easier than ever by providing us some very insightful datapoints on the: trend of app installs among users. It was previously expected that given the extremely rapid adoption of Smartphones in the U.S. and South Korea there would also be a point (this year) when those markets saw a deceleration in app downloads due to market saturation. Paul Adams of Intercom went on to predict that, “apps will become more of a service layer, replaced by...
Posted by ksteineman on Nov 25, 2014 in Random, Funny, or Cool, Startups |
With the holiday’s just around the corner and Q4 dragging to a close one might ask, what is there to be done that is both productive and fun? The answer is: get out there and network! After-all, it’s not like you’ll be getting as much done as usual with Thanksgiving on your mind followed by Christmas (or whatever Holiday you celebrate during December). So, why not take this time of the year to reflect on your accomplishments, your milestones, your setbacks, and more. If for whatever reason you fell short of accomplishing something you aspired to then what better way to give it another go then with the...
Posted by ksteineman on Aug 28, 2014 in Apps, Marketing, Mobile |
Getting More Users for Your App in 5 EASY Steps Ok, ok, so maybe what I’m about to talk about is not the “easiest” thing to do.. BUT – I can assure you that by the time you’re finished reading this, it will have been explained in a way where the implementation thereof seems pretty “easy“. 😉 True story: I was having dinner last night with a friend who was asking for tips on how to go about marketing her teams app that is going to be published in about 3 months or so. The just of what I told her will be outlined in this article, so let’s start...
Posted by ksteineman on Aug 26, 2014 in Apps, Marketing, Mobile |
Over the past few weeks both Google and Facebook announced major changes to how games with in-app purchases (IAPs) are able to be advertised on their networks. Google for instance, plans to instate several new policies by the end of September, including: No longer allowing apps to be categorized as “free” if they offer in-app purchases Preventing users (particularly children) from being debited through an app’s default settings Encouraging developers to provide an email address should consumers wish to voice concerns or complaints. When it comes to Facebook, they’re making similar pushes in conjunction with the release of their latest advertising API. While the decision to end incentivized...
Posted by ksteineman on Apr 8, 2014 in Apps, Marketing, Mobile |
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Posted by ksteineman on Apr 5, 2014 in Startups |
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