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Posted by on Feb 28, 2013 in Mobile | 0 comments

Mobile World Congress 2013 – 75% of Users Made Aware of New Items Via Mobile Ads

Mobile World Congress 2013 – 75% of Users Made Aware of New Items Via Mobile Ads

In a new report by InMobi (that surveyed 15,000 mobile users across 14 different makets) details how consumers are interacting with ads and their devices.  The reports aim was  to understand how people are consuming mobile media.  They found around 50% of mobile web users now use mobile as a primary means of getting online, which makes it blatantly obvious how brands can benefit from mobile marketing and advertising. 75% of surveyors said they were introduced to something new via mobile ads. 67% say the ads are more relevant than desktop forms. 46% have made mobile purchases. 45% said ads have influenced in-store purchases. As for in-app ads, the average user is said to use 6.5 apps in a 30-day period with  54% of surveyors saying they’ve noticed ads while engaged in an app, and 80% who were influenced by a mobile ad to download an app. 67% also visited the brand’s site immediately after.   Naveen Tewari, CEO and co-founder at InMobi, said: “Mobile devices now permeate every...

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Posted by on Feb 28, 2013 in Mobile | 0 comments

Windows Phone – 130,000 Apps and counting

Windows Phone – 130,000 Apps and counting

While they still have a long ways to go to catch up with Apple and Google’s 775,000+ the growth apperas to be picking up quite a bit.  Microsoft claims to have quadrupled Windows Phone sales in Q4 of 2012 with app submissions experiencing similar growth.   They also revealed that the Windows Phone Store now hosts a total of 130,000 apps with 15,000 having been created specifically for Windows Phone 8.  This of course also means that downloads are up (by 75% to be exact) as well as paid app revenue jumping by 91%.  Microsoft claims on average a user will download 55 apps each.   Kantar Worldpanel also recently reported that Windows Phone has slipped past BlackBerry to take third spot in both the US and UK.  You can find out more about the growth of the Windows Phone Store in this recently published...

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Posted by on Feb 28, 2013 in Apple, Apps, Mobile | 0 comments

Apple Proposing In-App Purchase Refund System for Parents

Apple Proposing In-App Purchase Refund System for Parents

The lawsuit – which could cost Apple up to $100 million to settle – is based around the claim that the company: “failed to adequately disclose that third-party game apps, largely available for free and rated as containing content suitable for children, contained the ability to make in-app purchases.” The proposal which could be approved in the US starting as early as tomorrow (March 1st,2013) will allow parents to claim at least $5 (either in the form of store credit or cash if they no longer have an iTunes account) IF they can prove the purchases were made without their decisions. ..I wonder how that conversation would play out with the children.   Ironically, while Apple is willing to refund at least $5 in the forms mentioned above, Apple will only entertain cases where the total amount of cash spent in play is at least $30.  Which in the case of some parents (5) in Caliornia who filed a lawsuit against the company in 2011 when their children spent huge sums...

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Posted by on Feb 27, 2013 in Apps, Mobile | 0 comments

Mobile World Congress 2013 Meet Firefox OS | Newest OS in the battle for 3rd place

Mobile World Congress 2013 Meet Firefox OS | Newest OS in the battle for 3rd place

Mee the new Firefox Mobile OS, HTML5-friendly brought to you by Mozilla. Certainly taking a big step forward in its mobile strategy earlier this week Firefox is clearly aiming to be a  THE 3rd player in the smartphone landscape currently dominated by Google’s Android and Apple’s iOS. Mozilla announced that 18 carriers have now committed to its Open Web HTML5 device push; the launch of the Firefox Marketplace app store to aggregate content for the platform; and some of the first low-cost handsets coming out of its carrier partnerships that will be on their way this summer. The idea is that carriers may have a better opportunity in markets with lower overall smartphone penetration, and a customer base interested in low-cost handsets (versus premium devices like the iPhone or a Samsung Galaxy device). According to Matthew Key, CEO of Telefonica Digital, in a discussion with TechCrunch, “In Latin America, 82% of the population does not have a smartphone today, so we have the potential to make the market in...

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Posted by on Feb 27, 2013 in Android News, Apple, iOS Updates, Mobile | 0 comments

Apple accounted for 77% of enterprise activations in Q4 of 2012

Apple accounted for 77% of enterprise activations in Q4 of 2012

A new report by GoodTechnology has shown that while Android usage is primarily driven by tablets, 77% of new account activations for enterprises in Q4 were from Apple. iPads and iPhones even accounted for 8 of the top 10 devices. Android on the otherhand, fell by 6.3% YOY taking just 22.7 % of all activations, which were driven primarily by tablets vs phones.  Windows Phone secured just 0.5% of overall activations. iPhone 5 was the most popular device over the quarter with 32% of activations, while iPad led the tablet space with 93.2 %.   Christy Wyatt, CEO and president of Good Technology, said,  “CIOs today are able to realise increased productivity by supporting a diverse set of mobile products, while retaining security and control, and still provide their employee consumers with product choice. “We continue to see more enterprise customers extending the accessibility of mobile applications to a broader employee population within their...

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Posted by on Feb 27, 2013 in Apps, Mobile | 0 comments

Rovio’s ‘Angry Birds’ Cartoon to Debut March 16th

Rovio’s ‘Angry Birds’ Cartoon to Debut March 16th

Yes, it’s really happening.  And, I have to say, I really like the art direction that Rovio has implemented since the inception of Angry Birds.  The cartoon especially (as seen in the video above) brings back a bit of Nostalgia from the Wile E. Coyote and Road Runner days.  Over the past few months Rovio has teased the release of an ‘Angry Birds cartoon series’ but kept most of details on the down-low.  Until now, where evidently all will be revealed on march 16th when the first episode premieres.   Yesterday the company announced on their blog descriptions of “an all-new animated series that throws the doors to Piggy Island wide open.”  Needless to say, this is an expected move by Rovio who is looking to continue building off their major success Angry Birds with whatever franchises make sense to throw at it.  After the app hit it big, Rovio quickly moved into toys starting with plush Angry Birds. Then, just last Christmas, Rovio licensed the brand to Hasbro...

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