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Posted by on Apr 29, 2013 in Apple, Apps, Mobile | 0 comments

Google Now Feature Finally on iOS!

Google Now Feature Finally on iOS!

Thanks for that one Apple.  Geez – it’s not like they claimed to have submitted it a month ago.  Any-how, the wait is over.  Google Now is now available through its existing search app for iOS as a main feature.   Version 3.0 Includes: Get just the right information at just the right time with Google Now. weather and traffic conditions before you start your day updates on your favorite sports teams and breaking news stories as they happen   Although  Google Now has a voice component that has been compared to Apple’s Siri on many occasions, the focus of the feature is primarily provide timely, location based information.   More in the video below, or on the...

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Posted by on Apr 29, 2013 in Apps, Mobile | 0 comments

Starbucks Mobile Payments Now Account for 10% of Revenue

Starbucks Mobile Payments Now Account for 10% of Revenue

As if anyone (yet alone me) needs to stress the importance of having some type of mobile technology at the center of your company’s marketing mix – Mobile Commerce Daily has reported that Starbucks has experienced significant growth in the number of mobile payments received by customers.  So much so, that it accounted for 10% of the company’s revenues.  At present, Starbucks is seeing near 4 million mobile payments per week., up 50% from Q4 2012 and 25% from just last month (Q1 2013).   Mobiquity SVP of Mobile Insights Gene Signorini said, “Starbuck’s success shows that mpayments can be done right and successfully if you understand your customers well, you are committed to making it a success and continue to evolve over time to get the experience optimised for users,”  “For companies who are either just beginning to implement mobile payments, or haven’t started yet, Starbuck’s success is a good thing,”  Adding..  “Every new technology innovation requires a few leading edge companies to act as trailblazers, and Starbuck’s...

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Posted by on Apr 28, 2013 in Mobile | 0 comments

Smartphone Shipments up 36.2% in Q1

Smartphone Shipments up 36.2% in Q1

While that may be the case, Mobile Phone sales are also down 1%. More than 209 million smartphone devices shipped in Q1 according to Strategy Analytics. The smartphone market’s growth is mainly attributed to the strong demand of LTE handsets in North America as well as some other developing regions around the world, and that of 3G demand in emerging markets. Samsung accounted for more than 33% of the market having shipped 69.4 million devices. Apple followed in second with 37.4 million devices shipped, at 17.9% market share. In third place LG had only 4.9% with 10.3 million shipped devices. Huawei came in close behind in fourth with 10 million devices shipped, at...

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Posted by on Apr 27, 2013 in Apps, Marketing, Mobile | 1 comment

5 Tips for App Marketing with Facebook

5 Tips for App Marketing with Facebook

As covered in February, Fiksu compiled client results from the campaigns they had run with FB PPI (Pay-per-install). To see this results, click here. Yesterday, Fiksu went ahead and went one step further to provide their readers with an eBook which covers “5 Essential Tips for App Marketing on Facebook“. As noted on Fiksu’s blog: “As we’ve been running campaigns for our customers, we’ve learned some valuable lessons about how to get the most out of this new marketing channel. Now some of those lessons are available in an ebook: 5 Essential Tips for App Marketing on Facebook.” If you were ever curious how you could begin leveraging Facebook’s powerful and tremendous network of users then here’s your chance. The eBbook covers how to achieve the best ROI when using Facebook mobile app install ads, and the like. SEE ALSO: Results from NativeX’s CPE VS CPI...

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Posted by on Apr 26, 2013 in Apps, Mobile | 0 comments

U.S. App Audience Now on Par with Laptops and Desktops

U.S. App Audience Now on Par with Laptops and Desktops

Flurry released a report yetserday that revealed “the numbers are close than you think”.  In the report, Flurry went into what it takes to reach comparably sized audiences across different media like television, print, online and mobile apps. They also drilled down on the size and engagement of the mobile app audience that varies across days of the week and hours of the day, as well as how it presents unique opportunities. To start.. Let’s look at the times that people use their devices the most.  The chart below illustrates that for 1) weekday and weekend smartphone activity is relatively close.  2) Peak usage times (for both) are between 6pm and 10:30pm at around 52million consumers. This is good to know if you’re a mobile marketer because it allows you to determine and decide whether or not you want the people you’re reaching out to to open it on their devices, or on their desktops/laptops.  Not that these figures account for EVERY single person, it doesn’t count for a...

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Posted by on Apr 25, 2013 in Apps, Marketing, Mobile | 0 comments

Developing for Older Devices Yields Less Revenue

Developing for Older Devices Yields Less Revenue

Any indie developer out there who’s still developing apps for older devices needs to know something.  Since this topic has come up 2x TODAY alone, I thought I would write a piece on it.  Instead of trying to please everyone by making your app available on all devices, why not instead focus on creating a quality app for the devices that actually yield more revenue? A theory that’s been validated by NativeX recently is that:  The older the device, the less revenue the user has to dispose.     One might say that users with newer devices have more disposable income, and as mentioned above NativeX’s network had validated this theory showing 169% increase in Average Revenue Per Daily Active User (ARPDAU) from just iOS to iOS 5.  If that wasn’t enough to get you to reconsider, the folks over at Unity also stated on their blog: “the first iPad can be pretty much ignored now, whereas iPad 2 is still more popular than any of the later iPad...

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