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Posted by on Jun 30, 2013 in Mobile | 0 comments

Mobile App Market to be worth $27 Billion in 2013.

Mobile App Market to be worth $27 Billion in 2013.

As far as what defines “worth” in this instance we’re talking revenue. According to the folks at ABI Research, the company predicts that app revenues generated from tablets are doing more than just catching up, but could even outpace smartphone revenue by 2017. At present, app revenues generated by smartphones dwarf those generated by tablets. This, (according to ABI) is due to the growing inclination (and willingness) of tablet users to pay more for apps on their tablets vs smartphones on account of having a larger screen size and better experience when it comes to gaming and reading. ABI Senior Analyst Josh Flood had this to say on the topic: “iOS continues to lead the way, and the OS is projected to generate over two-thirds of the revenues for smartphone and tablet apps in 2013,” “Although Google’s Android OS recently surpassed Apple in terms of total app numbers, iOS users continue to prove they’re more willing to depart with their cash. The revenue gap between the two leading OSs...

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Posted by on Jun 30, 2013 in Mobile | 0 comments

Snapshot of Consumers Mobile Web Behavior [INFOGRAPHIC]

Snapshot of Consumers Mobile Web Behavior [INFOGRAPHIC]

According to data gathered from Netbiscuits, (Netbiscuits People’s Web Report to help relationships between brand and customer) which has the latest insights and analysis on consumers mobile web behavior, we have some interesting stats to take a look at today. If you’re lazy feel free and take a look at the quick stats below, but there is also an infographic as well.   Key findings from the report include: • 76% of consumers will abandon a website if it’s not optimized for mobile browsing • Over 30% simply won’t bother trying to use a brand’s non-optimized site, or turn to a competitor instead • Search is the most popular activity on the mobile web, with 90% of respondents spending time on it each day • 22.9% of respondents say they spend up to five minutes a day conducting online banking activities. • 95% of consumers are now generally satisfied with using the web on their mobile devices Netbiscuits CMO Daniel Weisbeck had this to say: “The mobile web is...

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Posted by on Jun 30, 2013 in Mobile | 0 comments

Phablet Size Does Matter?

Phablet Size Does Matter?

Since 2011 Phablet sales have been on the rise, this is according to Idealo.co.uk‘s new data on the ever controversial Phablet market. A Phablet, for those of you who don’t know: are smartphones, which have a screen measuring between five and seven inches in diameter. (By Idealo’s standards). Idealo survey results show not only has there has been a steady increase in the sale of phablets since 2011; but the screen size of devices has also shown demand for larger screens with substantial growth over the last few years. Overall there has been a 501% increase in clicks on phablets since May 2012, with a steady influx of phablets released since. This was displayed via the shear number of click-throughs on a phablet devices which rose from 2.74% in 2012 to just over 13% in April of 2013. If Idealo’s finding are to really be taken into consideration, it would be safe to say that these phablet’s aren’t going anywhere but up (as far as demand is...

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Posted by on Jun 28, 2013 in Apps, Marketing, Mobile | 2 comments

Build Brand Engagement with Mobile Apps [INFOGRAPHIC]

Build Brand Engagement with Mobile Apps [INFOGRAPHIC]

Thanks to to the folks at Mary Meeker’s earlier this week, it was reported taht smartphone users now check their phones on average of 150 times per day.  With $1 billion spent on mobile marketing in 2012, that figure is expected to double this year (in 2013), and shows no sign of slowing down thereafter.   As for marketers trying to determine what percentage of their advertising and media budget should be devoted to mobile app advertising, Fiksu had created a helpful infographic that showcases how traditional metrics like “CPM” and “CPC” stack up against the more known, more utilized “PPC” and other advertising mediums.  Having analyzed more than 2.4 billion app marketing data points from different global campaigns, Fiksu says that ” it’s very clear that mobile is significantly cheaper than traditional channels like online, outdoor, or broadcast. And mobile display advertising clearly trumps desktop pay-per-click advertising for cost-efficiency.”   A full study titled: “Brand building on mobile devices: measuring the value of consumer engagement” can be found here.  ...

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Posted by on Jun 23, 2013 in Mobile | 0 comments

Explosion in Mobile Video [INFOGRAPHIC]

Explosion in Mobile Video [INFOGRAPHIC]

As if I need to tell you how fast mobile video is growing. I will any way. thanks to the mobile internet specialists over at Skyfire, we’ve been brought this very cool infographic. The question is: “Who’s in Charge of Managing the Mobile Video Deluge?” Skyfire’s infographic observes different ways in which mobile operators and content publishers view video traffic. More in the Infographic...

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Posted by on Jun 21, 2013 in Apps, Marketing, Mobile | 0 comments

Chartboost Brings Developers Together Through Groups

Chartboost Brings Developers Together Through Groups

Today mobile game monetization platform Chart Boost has come up with a new feature to help Developers promote each-other’s titles. The new “Groups” feature will allow multiple developers to partner up and select based a wide variety of choices that include: country, incubator, language, and more. The SF based company has already built a network that incorporates 16,000 games and 8 billion ad impressions per month. This all started when they began facilitating advertising trades between mobile game makers and helping developers cross-promote titles within their own network of apps. Earning revenue by selling inventory. CEO Maria Alegre went on to say: “the company started receiving feedback that groups of four or five developers wanted to trade with each other, instead of doing one-to-one deals.” Adding, “indie developers might want to partner up in one group, or game makers from a specific geographic region might want to work together.” “We find that these partnerships are usually based around friendships,” “They might have met at this incubator or at GDC...

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