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Posted by on Aug 28, 2014 in Apps, Marketing, Mobile | 2 comments

How to Get More Users for Your App in 5 EASY Steps

How to Get More Users for Your App in 5 EASY Steps

Getting More Users for Your App in 5 EASY Steps Ok, ok, so maybe what I’m about to talk about is not the “easiest” thing to do.. BUT – I can assure you that by the time you’re finished reading this, it will have been explained in a way where the implementation thereof seems pretty “easy“. 😉 True story: I was having dinner last night with a friend who was asking for tips on how to go about marketing her teams app that is going to be published in about 3 months or so. The just of what I told her will be outlined in this article, so let’s start from the top. First Step: Build Community from the Get-go It’s never too early to start building a community of curious “would be users”/followers for what you’re working on. Hollywood has been especially good at this over the last few years in using Apps to to boost pre-release engagement for a film that’s about to come out and then again...

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Posted by on Aug 26, 2014 in Apps, Marketing, Mobile | 0 comments

Is it the End of “Free to Play”? Google and Facebook’s New App Guidelines May Say So.

Is it the End of “Free to Play”? Google and Facebook’s New App Guidelines May Say So.

  Over the past few weeks both Google and Facebook announced major changes to how games with in-app purchases (IAPs) are able to be advertised on their networks. Google for instance, plans to instate several new policies by the end of September, including: No longer allowing apps to be categorized as “free” if they offer in-app purchases Preventing users (particularly children) from being debited through an app’s default settings Encouraging developers to provide an email address should consumers wish to voice concerns or complaints. When it comes to Facebook, they’re making similar pushes in conjunction with the release of their latest advertising API. While the decision to end incentivized “likes” is garnering more media attention, requiring all apps to disclose whether in-app purchases are offered will have a much bigger effect on marketers when implemented on November 5th. While some developers (less than 10%) still haven’t even transitioned into having Freemium / free-to-play as their monetization strategy, 90% have. But here we are, 4 years after freemium started becoming...

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