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Posted by on Jan 11, 2017 in Apple, Apps, Marketing, Mobile, Startups | 0 comments

5 Data Points to Point Your App Marketing in the right direction for 2017

5 Data Points to Point Your App Marketing in the right direction for 2017

App Marketing in 2017 It’s not every-day I decide to spend some time to express my thoughts on where things are headed in the app economy, or what people should be doing to really capitalize on all the hard work they’ve put into their products. But, then again – it’s not every-day a whole set of data points comes into my inbox (thanks Tune) that is compelling enough for me to consolidate them and put them into a piece with actionable insights. So here we are. Below you’re going to find 5 data points with my take on them, the only hope I have as a result of you reading this article is that you can: drive more downloads, increase retention, and optimize your monetization plan to come out on top. Let’s jump into it. As we can observe above: Downloads(like purchases) still largely are determined by our peers opinions of products (the consensus). In this case, Your App. Chances are if you don’t have ANY reviews, or poor reviews,...

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