As FlightPath Enters Beta so Launches Measure for Mobile Apps
Earlier today TestFlight announced a new product that goes by the name of FlightPath, aiming to be be a simple mobile analytics solution for developers. If that wasn’t enough, today Quantcast is launching a new service today called “Measure for Mobile Apps“, as its name implies – it retrieves data for publishers on iOS and Android.
While I haven’t been the biggest fan of Quantcast in the past, I should mention the features they’re offering:
• Showcase Your App Stats – Get the word out on your app by displaying your traffic data and usage metrics on Quantcast, and make your metrics accessible to everyone. Retain control: display reports publicly or keep private.
• Demonstrate User Loyalty to Brands – Reaching engaged audiences is critical to brands advertising in apps. “Return usage” metrics indicate how loyal your audience is — a valuable attribute to advertisers wanting to connect with engaged consumers.
• Understand Cross-Platform Visitation – Get the complete picture. If you have a website, see the audience visitation patterns across your online, mobile web, and mobile app properties.
The service, which is currently available for free certainly offers an array of features, CEO Konrad Feldman said in a press release,
“By directly measuring mobile app consumption, publishers and advertisers can drill down beyond app installations to learn key insights including audience loyalty and usage,”
To find out more, you can visit their site here.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
