Blackberry Expects to have 100,000 Apps on Board by Z10’s US Launch
BlackBerry CEO Thorsten Heins has said he expects 100,000 apps on board for the US launch of BlackBerry 10 and its Z10 handset later this week. This would be up from its previous 70,000 apps that were available prior to Blackberry 10’s UK Launch at the end of January. Heins, when speaking to the Australian Financial Review emphasised that BlackBerry was working hard to build out its app offering, and has engaged in talks with high-profile companies such as Netflix and Instagram. Saying,
“They want ROI on their development dollars as well,”
“I think this is a very respectful way of looking at your business, and it is our job to convince them that BB10 is a successful platform.”
When talking about Apple, Heins was open to share his feelings on Apple’s position in the smartphone market. Explaining that the new wave of high-end smartphones such as the new Samsung Galaxy S4 have eroded the lead Apple once had, both in terms of market performance and design quality.
“Apple did a fantastic job in bringing touch devices to market,” Heins added.
“They did a fantastic job with the user interface, they are a design icon. There is a reason why they were so successful, and we actually have to admit this and respect that.
“History repeats itself again I guess. The rate of innovation is so high in our industry that if you don’t innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about, is now five years old.”
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
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