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Posted by on Jan 11, 2017 in Apple, Apps, Marketing, Mobile, Startups | 0 comments

5 Data Points to Point Your App Marketing in the right direction for 2017

5 Data Points to Point Your App Marketing in the right direction for 2017

App Marketing in 2017 It’s not every-day I decide to spend some time to express my thoughts on where things are headed in the app economy, or what people should be doing to really capitalize on all the hard work they’ve put into their products. But, then again – it’s not every-day a whole set of data points comes into my inbox (thanks Tune) that is compelling enough for me to consolidate them and put them into a piece with actionable insights. So here we are. Below you’re going to find 5 data points with my take on them, the only hope I have as a result of you reading this article is that you can: drive more downloads, increase retention, and optimize your monetization plan to come out on top. Let’s jump into it. As we can observe above: Downloads(like purchases) still largely are determined by our peers opinions of products (the consensus). In this case, Your App. Chances are if you don’t have ANY reviews, or poor reviews,...

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Posted by on Sep 7, 2016 in Apple, Mobile | 0 comments

Everything You Need to Know from iPhone 7 Event

Everything You Need to Know from iPhone 7 Event

 Apple’s Sept 7th iPhone 7 Event Apple Music: Has grown to 17 million subscribers. iOS 10 facilitates the listening experience and Apple Music also has exclusive content, from over 70 artist releases this year alone. One of the most popular events is of of course the Apple Music Festival, this year taking place in London.  Celebrating the 10 year anniversary with the following Artists: Elton John, The 1975, Alicia Keys, One Republic, Calvin Harris, Robie Williams, Bastille, Britney Spears, Michael Buble and Chance. App Store: Over 140 billion Apps downloaded from the App Store. Last two months have had 106% growth YOY alone. App stores has also generated 2x more global revenue than Google Play. 500,000 games in the App Store alone. Apple will now be home to Mario on the iDevices. Super Mario Run, will first be exclusively released on the App Store. For the first time, you can play the game one-handed. Whether that’s: on the subway, eating a hamburger, or while eating an Apple. In addition, with Battle Mode you can play against...

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Posted by on Dec 20, 2014 in Apps, Mobile | 0 comments

Are You a Mobile Install Addict?

Are You a Mobile Install Addict?

As the year comes to a close it’s important to reflect back on what’s occured both in our personal lives and profesional as well. Thanks to the folks at Flurry, they’re making this easier than ever by providing us some very insightful datapoints on the: trend of app installs among users. It was previously expected that given the extremely rapid adoption of Smartphones in the U.S. and South Korea there would also be a point (this year) when those markets saw a deceleration in app downloads due to market saturation. Paul Adams of Intercom went on to predict that, “apps will become more of a service layer, replaced by enhanced notifications as the consumer interface.” Flurry, being the data junkies they are (in a good way) decided to put this theory to a test. Below are a few images of their findings, which, by the way, clearly indicate users app consumption even great than it was in 2012. As seen in the image above, there was a slight dip...

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Posted by on Nov 25, 2014 in Random, Funny, or Cool, Startups | 0 comments

Startup Social Holiday Party – 2014

Startup Social Holiday Party – 2014

  With the holiday’s just around the corner and Q4 dragging to a close one might ask, what is there to be done that is both productive and fun? The answer is: get out there and network! After-all, it’s not like you’ll be getting as much done as usual with Thanksgiving on your mind followed by Christmas (or whatever Holiday you celebrate during December). So, why not take this time of the year to reflect on your accomplishments, your milestones, your setbacks, and more. If for whatever reason you fell short of accomplishing something you aspired to then what better way to give it another go then with the help of someone who may know a thing or two about what you’re aiming to do? Among the plethora of events happening over the next 6 weeks,  there is ONE event I don’t want to miss. That of course is, the Startup Social Holiday Party. If you haven’t heard of Startup Social’s then here’s a bit of information on them:...

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Posted by on Aug 28, 2014 in Apps, Marketing, Mobile | 2 comments

How to Get More Users for Your App in 5 EASY Steps

How to Get More Users for Your App in 5 EASY Steps

Getting More Users for Your App in 5 EASY Steps Ok, ok, so maybe what I’m about to talk about is not the “easiest” thing to do.. BUT – I can assure you that by the time you’re finished reading this, it will have been explained in a way where the implementation thereof seems pretty “easy“. 😉 True story: I was having dinner last night with a friend who was asking for tips on how to go about marketing her teams app that is going to be published in about 3 months or so. The just of what I told her will be outlined in this article, so let’s start from the top. First Step: Build Community from the Get-go It’s never too early to start building a community of curious “would be users”/followers for what you’re working on. Hollywood has been especially good at this over the last few years in using Apps to to boost pre-release engagement for a film that’s about to come out and then again...

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