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Posted by on Jan 11, 2017 in Apple, Apps, Marketing, Mobile, Startups | 0 comments

5 Data Points to Point Your App Marketing in the right direction for 2017

5 Data Points to Point Your App Marketing in the right direction for 2017

App Marketing in 2017 It’s not every-day I decide to spend some time to express my thoughts on where things are headed in the app economy, or what people should be doing to really capitalize on all the hard work they’ve put into their products. But, then again – it’s not every-day a whole set of data points comes into my inbox (thanks Tune) that is compelling enough for me to consolidate them and put them into a piece with actionable insights. So here we are. Below you’re going to find 5 data points with my take on them, the only hope I have as a result of you reading this article is that you can: drive more downloads, increase retention, and optimize your monetization plan to come out on top. Let’s jump into it. As we can observe above: Downloads(like purchases) still largely are determined by our peers opinions of products (the consensus). In this case, Your App. Chances are if you don’t have ANY reviews, or poor reviews,...

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Posted by on Sep 7, 2016 in Apple, Mobile | 0 comments

Everything You Need to Know from iPhone 7 Event

Everything You Need to Know from iPhone 7 Event

 Apple’s Sept 7th iPhone 7 Event Apple Music: Has grown to 17 million subscribers. iOS 10 facilitates the listening experience and Apple Music also has exclusive content, from over 70 artist releases this year alone. One of the most popular events is of of course the Apple Music Festival, this year taking place in London.  Celebrating the 10 year anniversary with the following Artists: Elton John, The 1975, Alicia Keys, One Republic, Calvin Harris, Robie Williams, Bastille, Britney Spears, Michael Buble and Chance. App Store: Over 140 billion Apps downloaded from the App Store. Last two months have had 106% growth YOY alone. App stores has also generated 2x more global revenue than Google Play. 500,000 games in the App Store alone. Apple will now be home to Mario on the iDevices. Super Mario Run, will first be exclusively released on the App Store. For the first time, you can play the game one-handed. Whether that’s: on the subway, eating a hamburger, or while eating an Apple. In addition, with Battle Mode you can play against...

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Posted by on Dec 28, 2013 in Apple, Apps, Mobile | 0 comments

8 Ways to Strike Gold with the App Store This Holiday Season [INFOGRAPHIC]

8 Ways to Strike Gold with the App Store This Holiday Season [INFOGRAPHIC]

Thanks to the folks at DotComInfoway we have this great infographic to share with you.  Admittedly it is a little late given Christmas has come and gone.  The great news is that historically app downloads have retained their above average rate until mid January-early February.  One thing to note however is the fact that there wasn’t an App Store freeze this year, which changes the dynamic of how much you’re able to monetize as well....

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Posted by on Nov 7, 2013 in Android News, Apple, iOS Updates, Mobile | 0 comments

10 Days After iPhone 5S and 5C launch Apple claims 40% of U.S. Smartphone Market

10 Days After iPhone 5S and 5C launch Apple claims 40% of U.S. Smartphone Market

This is at least according to the latest data from comScore. Over-all, Apple’s quarterly gain is up 0.7% from 39.9% in Q3 to 40.6% in Q4. Android Market share only declined by .2%, while the other OS’s in the market don’t even represent 8% of the market cumulatively. Together Android and Apple account for 92.4% of the market, leaving 7.9% taken by: Blackberry (3.8%), Microsoft (3.3%) and Symbian (0.3%). When it comes to OEM’s Apple still leads the pack with 40.6% market share up from 39.9% in Q3. Samsung roughly 15% behind at 24.9% up from 23.7% in Q3. While HTC and Motorola saw declines in usage from 8.5% to 7.1%, and 7.2% to 6.8%, respectively. LG held its ground at 6.6% for both Q3 and Q4. Looking at the global smartphone market, Cellular News has reported 44% growth this year, with Apple and Samsung still owning the market as the most popular handsets with 15% and 34% market share, respectively. This is again, Global. The fastest growing countries...

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Posted by on Nov 5, 2013 in Apple, Mobile | 0 comments

iPad Air Adoption 2x that of iPad 4

iPad Air Adoption 2x that of iPad 4

Indeed, this could be Apple’s fastest selling tablet yet. As seen in the charts below the adoption curve is almost unbelieveable compared to the launches of previous Apple Tablets. We also take a look at the adoption of the different verions of iOS, as well as the iPhone family and which model currently is the most popular (in terms of usage). Courtesy of Fiksu, for the stats. As can be deduced from the images above, iPad Air sales don’t seem to be going anywhere but UP (for now). iPhone 5 still proves to be the most popular iPhone at 38.4%, while iPhone 4s is not far behind at 30.0%, meanwhile the iPhone 4 sits at 22.4%, and the iPhone 5S and 5C are at 4.8% and 1.8%, respectively. When it comes to Operating System, it’s evident that iOS 7 has 72.3% of the market, iOS 6 with 23.9% and iOS 5 with the remaining 3.9%. Since we’re on the subject on tablets.. New data from IDC shows that global...

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