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Posted by on Aug 26, 2014 in Apps, Marketing, Mobile | 0 comments

Is it the End of “Free to Play”? Google and Facebook’s New App Guidelines May Say So.

Is it the End of “Free to Play”? Google and Facebook’s New App Guidelines May Say So.

  Over the past few weeks both Google and Facebook announced major changes to how games with in-app purchases (IAPs) are able to be advertised on their networks. Google for instance, plans to instate several new policies by the end of September, including: No longer allowing apps to be categorized as “free” if they offer in-app purchases Preventing users (particularly children) from being debited through an app’s default settings Encouraging developers to provide an email address should consumers wish to voice concerns or complaints. When it comes to Facebook, they’re making similar pushes in conjunction with the release of their latest advertising API. While the decision to end incentivized “likes” is garnering more media attention, requiring all apps to disclose whether in-app purchases are offered will have a much bigger effect on marketers when implemented on November 5th. While some developers (less than 10%) still haven’t even transitioned into having Freemium / free-to-play as their monetization strategy, 90% have. But here we are, 4 years after freemium started becoming...

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Posted by on Feb 22, 2014 in Mobile | 0 comments

A Day in the Life of a Mobile User 2014 [INFOGRAPHIC]

A Day in the Life of a Mobile User 2014 [INFOGRAPHIC]

Thanks to the folks at Citrix for compiling the data, we have a very insightful infographic to share with you.  Some quick stats, if you’re in a rush: First thing in the morning, from 8am onward  most users check their finances, the weather, news, watch videos and even shop. In the evening,  7pm onward  usage tends to revolve around tend to be fitness, shopping – again – social media, dating and, ahem, adult. 48 % find it acceptable to use a mobile on the toilet 35% sleep with their mobile device (how promiscuous ;)) 70% check their phone during a meal at least once a day 18% do so during a date 9% during an interview...

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Posted by on Jan 3, 2014 in Apps, Mobile | 0 comments

Christmas App Stats 2013

Christmas App Stats 2013

I almost didn’t feel like posting this this year because I don’t see it as that insightful to developers.  I mean, sure it’s great to know how the App Store is performing in terms of the spikes that historically occur over Christmas up until the New Years, but the truth is – this time around, it wasn’t as dramatic as it has been in the past.  Thanks to the folks at Flurry for sharing the stats with us. As seen in the chart above the growth rate from 2012-2013 compared to 2011-2013 is substantially less.  A mere 25% YOY Growth in Average December Downloads and 11% YOY Growth in Christmas downloads, compared to 97% and 90% respectively. We can also deduce from the chart below that 2013 took a bit of a hit in terms of ‘Spiking’ for downloads.  While 2011, and 2012 weren’t that different it’s quite evident below.   Indeed the most popular apps this year around (again) were: Games.  Followed close behind by Social, Media, and...

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