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Posted by on Dec 3, 2013 in Apps, iOS Updates, Marketing, Mobile | 0 comments

App Store Optimization on iOS 7 – What you NEED TO KNOW [INFOGRAPHIC]

App Store Optimization on iOS 7 – What you NEED TO KNOW [INFOGRAPHIC]

With over 200 million users already having the latest OS from Apple on their devices, it would be a wise thing to figure out how to get your apps ranking better in the App Store on iOS 7. According to DCI, out of more than 80,000 apps that were indexed in the App Store more than 5,500 have at least one mention on iOS 7 in their reviews. It ALSO means that there are more than 920,000 Apps that aren’t even getting indexed AT ALL. So unless you want to be part of that HUGE ASS statistic, then you better pay attention. Thanks to the folks at DCI, the information you need to know has been provided in visual format in the Infographic below....

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Posted by on Nov 7, 2013 in Android News, Apple, iOS Updates, Mobile | 0 comments

10 Days After iPhone 5S and 5C launch Apple claims 40% of U.S. Smartphone Market

10 Days After iPhone 5S and 5C launch Apple claims 40% of U.S. Smartphone Market

This is at least according to the latest data from comScore. Over-all, Apple’s quarterly gain is up 0.7% from 39.9% in Q3 to 40.6% in Q4. Android Market share only declined by .2%, while the other OS’s in the market don’t even represent 8% of the market cumulatively. Together Android and Apple account for 92.4% of the market, leaving 7.9% taken by: Blackberry (3.8%), Microsoft (3.3%) and Symbian (0.3%). When it comes to OEM’s Apple still leads the pack with 40.6% market share up from 39.9% in Q3. Samsung roughly 15% behind at 24.9% up from 23.7% in Q3. While HTC and Motorola saw declines in usage from 8.5% to 7.1%, and 7.2% to 6.8%, respectively. LG held its ground at 6.6% for both Q3 and Q4. Looking at the global smartphone market, Cellular News has reported 44% growth this year, with Apple and Samsung still owning the market as the most popular handsets with 15% and 34% market share, respectively. This is again, Global. The fastest growing countries...

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Posted by on Sep 20, 2013 in Apple, iOS Updates, Mobile | 0 comments

iOS 7 Off to a Good Start – 38.4% Adoption in 48-Hours

iOS 7 Off to a Good Start – 38.4% Adoption in 48-Hours

If there were two words I was going to use to describe iOS 7 they would be be: Love it.  As far as how people have come across the “bugs” I must imagine they have more time than they know what to do with to be able to actually discover these flaws.  The average person I’m sure doesn’t have time to do go through complex steps to figure out how to access 3/4 of your device with-out the passcode. While some have claimed that the adoption for iOS 7 has grown at twice the rate as iOS 6 it is evident upon closer inspection that despite the rapid growth, it is not actually “double”.  Tapjoy product marketing manager Raghu Nayani stated  on the firm’s blog: “It took 20 hours for iOS 6 to reach 10 percent adoption, while iOS 7 reached it in less than half the time – in a mere 8 hours,”  “Twenty-four hours after its initial availability, iOS 7 stands at 22 percent adoption, while iOS...

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Posted by on Aug 19, 2013 in Apple, iOS Updates, Mobile | 0 comments

iPhone and iPad Usage – The Who, What and When.

iPhone and iPad Usage – The Who, What and When.

Better late than never. Last Friday Flurry released some insights on the optimal times to reach consumers when their devices are ‘in hand’ (or at least not far). We all know that ‘content is king’ and if that is the case, then context must also be queen – especially when it comes to reaching consumers on their mobile devices. Needless to say, each device evokes its own and unique user behavior. We will talk briefly about context as it relates to iOS devices. Particularly, who uses each device, which devices are used to enact what aspects of users’ lives and personalities, and when usage tends to take place (and peak). This analysis is based on the 397 million active iOS devices Flurry currently measures activity on. It was taken during the month of May with a random sample of 44,295 of iPhone and iPad users. If you’re interested in reading ALL of Flurry’s insights in response to the data, as well as their full report – you can find...

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