Pages Menu
TwitterRssFacebook
Categories Menu

Posted by on Nov 14, 2013 in Apps, Marketing, Mobile | 0 comments

App Marketing Calendar for Developers [INFOGRAPHIC]

App Marketing Calendar for Developers [INFOGRAPHIC]

Certainly in today’s busy, busy world things are bound to be forgotten.  Your birthday.  Your anniversary.  Your child’s dance recital/baseball game.  It’s hard enough to try to remember those things, so it’s certainly not the easiest thing to remember to PLAN your app marketing strategies in advance so your competitors don’t get the leg-up on you.  Today, thanks to the folks at Fiksu, we have this great Calendar-like infographic to share with you the Holidays that you should be aware of, that way you can continuously and proactively work towards planning your App Marketing campaigns whenever is best for your company. The App Marketer’s Calendar includes: Major holidays, events, and seasonal trends to plan for from November 2013 through October 2014 Editable monthly calendars, so you can add your own key events and timelines Historical comparisons of App Store competitiveness data and loyal user acquisition costs from the Fiksu Indexes, to help you compare and evaluate Space for your own notes on goals, results, and other app marketing activities Enjoy. If...

Read More

Posted by on Oct 31, 2013 in Apps, Marketing, Mobile | 0 comments

FB Paid Installs Perform Just As Well As Organic Users

FB Paid Installs Perform Just As Well As Organic Users

New data from Localytics shows that users acquired through FB’s PPI on mobile perform just as well as organic users.  This could be very good and insightful news to those looking for a smart way to boost their downloads and rankings without having the immediate downfall after their campaign that most experience with incentivized burst campaigns. Since the launch of the platform last year, Facebook has claims to have generated more than 145 million new app installs for developers.  Localytics research shows that 81% of app users acquired through Facebook advertising use the new app more than once, compared to 78% of new users acquired organically. Needless to say, this shows just how valuable Facebook is, and is increasingly becoming for mobile marketers everywhere.  The study observed the retention of Android, iPhone and iPad users during a 60-day period ending Sept. 10, 2013. As well as, acquisitions that were attributed to Facebook mobile app install ads were compared to organic users who weren’t attributed to any other advertising channel. Again,...

Read More

Posted by on Aug 24, 2013 in Apps, Marketing, Mobile | 0 comments

Optimizing Your App Marketing

Optimizing Your App Marketing

A couple days ago one of my more favorable author’s Chad Mureta did a guest post for App Annie. The topic was, “How to Optimize Your App Marketing”. Certainly, there are many perspectives on the subject but I think Chad does a pretty good job at describing all the things YOU SHOULD KNOW. With that being said, I thought I’d spare you the trouble of having to read the whole thing, and just give you the juicy parts. Enjoy. Things are and have been moving away from vanity metrics (like downloads) for some time. Developers are encouraged to TEST their marketing as much as possible as this will aid you (them) in getting the data they need as quickly as possible. This data can then be used to tweak and optimize monetization, marketing, and conversions.   The Essentials of App Marketing Rarely is an app launched as optimized as it could be. This is a given as their are a multitude of different variables that are considered by the...

Read More

Posted by on Aug 9, 2013 in Apps, Marketing, Mobile | 0 comments

How to Come Out On Top with App Store Optimization and Other App Marketing Tricks

How to Come Out On Top with App Store Optimization and Other App Marketing Tricks

While marketing, PR and advertising all have their part when you’re launching your app (and even afterwards) the most consistent way for you to get a regular stream of traffic for your app is by performing ASO (App Store Optimization). This is basically the process of optimizing the keywords in your description and other areas to increase the visibility when users of iOS, Google Play, and other platforms, respectively, search for them. The common assumption is that ASO is just like SEO (Search Engine Optimization) but for the App Store. This could not be farther from the truth.  In fact, founder of AppCodes Tomasz Kolinko even said: “App Store SEO is nothing like web SEO,” details Kolinko. “In case of web SEO, you need to find the best possible phrases, and then work your way to the top search results. In case of ASO, there is no ‘working your way to the top’ – if your position is low, there is nothing you can do, aside from looking for...

Read More