Does your business have an app yet?
With the mobile applications industry only continuing to grow exponentially it makes me wonder about the enterprises and businesses who continue to neglect implementing a B2C or B2E app into their business.
Numbers don’t lie. And that’s what I have to share with you. A new report by eMarketer with data from Flurry measured the time spent by consumers across 1800+ iOS and Android shopping apps from December 2011 to December 2012 and found that retailer apps saw a massive 525% jump in time spent, rougly double the growth rate in time spent with the average shopping app (274%). As a result, retailers captured a greater share of engagement in the shopping app category, growing from 15% to 27%.
The image below further breaks down how consumers are using applications into 5 major segments: Retailer apps, price comparison, purchase assistant, online market place, daily deals, All shopping apps, and all apps.
If that isn’t enough to convince you that maybe your reluctance might be hurting your business, then I don’t know what will..
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
