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Posted by on Dec 19, 2012 in Apple, Apps, Marketing, Mobile | 3 comments

Facebook gives ability to install apps directly from Ads in iOS App

Facebook gives ability to install apps directly from Ads in iOS App

WOW!

This has got to be the coolest new update facebook has made for developers since like.. forever.
Facebook has officially announced on its Developer blog today that it is going to allow uses to install apps without leaving facebook.

 

“Mobile app install ads drive installs by taking people directly to the App Store or Google Play. Now, people on iOS 6 can install an app without leaving their Facebook experience. When they click on an ad, the App Store will appear in another dialog box. After installing the app, they will be able to continue where they left off on Facebook.”

Furthermore, you’ll be able to Access App installs by demographic.
And last, but not least you’ll be able to receive app insights to provide demographic breakdown of all app installs on mobile.

 

If you are using Facebook’s latest SDK, you can now measure total new installs by age, gender, and country. All information is aggregate and anonymous, and developers will be able to get a better understanding of the demographic of people that use their app. To measure total installs for your app or the effectiveness of mobile app install ads, you need to integrate your app with Facebook’s latest SDK for iOS and Android.

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Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.

 
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Comments

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3 Comments

  1. That is Very cool! In that case, I'm going to build my fan base! Thanks for the Share Kevin! When will this be available?

    • I read your post and wished I was good eunogh to write it

  2. It should be available now in the Ad Dashboard on Facebook. 🙂

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