“If your company hasn’t gotten on board with the mobile bandwagon, then you’re pretty late.” – Flurry

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That’s a pretty strong sentiment for people who haven’t gotten on the app/mobile band wagon.  Living in a digital age, in a digital world, with digital insights aiding our decision making every-single-day – it seems blatantly obvious WHY any business with the budget to do so would want to harness the power of mobile applications.

Simon Khalaf CEO of Flurry gave a talk last Thursday at the Flurry Source 13 conference in San Francisco where he instilled some key observations,

” “You go to any airport and any country,”

and

“It feels like the PC is gone.”

While the US still leads in in mobile devices with 181 million units compared to China’s 167 million, UK’s 35 million, and Japans 28 million. According to some analysts in the next 2 years China will surpass us in the leading device holders, as well as smartphone users.

Last year alone, China grew 293% in iOS and Android device activations. Vietnam and Columbia also grew a remarkable 269% and 260%.

When you compare “minutes of use per day” for mobile app consumption in the U.S. the numbers read:

127 minutes (in apps)

to

168 minutes (for tv)

and

70 minutes (for web browing)

 

Seeing as TV broadcasting began in the early 30’s (80 years before the App App store made its debut in 2008)

You could conclude that the growth and adoption over the last 5 years of mobile applications has been quite astounding. Not only that, but it’s more than likely in another 5 years the # of minutes toward app consumption vs TV will show a very substantial difference.
I’d put money on this (takers?).

 

Side Note: Did you know apps have already created over 500,00 Jobs in the U.S. since 2007.

 

Since 2008 app revenue has grown at a compounded 129%. Starting first with ad revenue, then virtual goods in ‘freemium apps’ Virtual good revenue now out-earns ad revenue.

Khalaf said,

“This industry did not exist in 2008, but in the last year, $18 billion in revenue was generated from mobile apps,”
“It’s taken the web about 16 years to get huge, but mobile is matching that in about four.”

 

43% of people spend their ‘smartphone time’ playing games

Another 26% social networking,

10% on entertainment (youtube perhaps?)

10% on utilities

In this past year alone..

Time in social apps has increased 387%.

Media and entertainment has grown 268%.

While games have grown 107%.

 

What’s really fueling revenue growth..

Microtransactions.

53% Actually.

Just last year 82% of transactions were under 25 cents. Large social networks like facebook account for 47% of the time spent in mobile social apps.

..but.

29% of the time in messaging apps while 19% is video and photo sharing. And, 5% for dating.

To close Khalaf said,

“Wake up and disrupt something”.

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