iPhone captures 53% of US Market as Android drops to 42%
Kantar Worldpanel ComTech reports that Apple has today; achieved its highest ever share in the US (53.3%) mainly over the last 12 weeks, with the iPhone 5 helping to boost sales. In Europe, however, Android retains the highest % of market share with 61%, up more than 10% from 51.8% a year ago.
Global Consumer Insight Director at Kantar Worldpanel ComTech Dominic Sunnebo, says,
“Apple has reached a major milestone in the US by passing the 50% share mark for the first time, with further gains expected to be made during December.”
Samsung in Europe however, continues to lead with the number one smartphone manufacturer spot across the big five countries, and 44.3% share in the latest 12 weeks. Apple behind in second with 25.3% share while HTC, Sony and Nokia shares remain close in the chase for third position.
Sunnebo further mentions:
“Although Windows sales in the US remain subdued, Nokia is managing to claw back some of its share in Great Britain through keenly priced Lumia 800 and 610 prepay deals. The next period will prove crucial in revealing initial consumer reactions to the Nokia 920 and HTC Windows 8X devices.”
“Nokia continues to find it tough to attract younger consumers in Great Britain. Over the past six months, just 28% of Nokia Lumia 800 sales have come from under 35’s, compared with 42% of all smartphone sales. With the Nokia Lumia 920 being one of the few handsets available on EE 4G, new tariffs may help to change this by attracting early adopters in the coming months.”
In these last 12 weeks alone, 83% of all mobile phone sales were smartphones.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
