Size Does Matter – 4.5 Inches Most Preferred Size
Ok, first of all – get your mind out of the gutter. This is a Mobile Blog and what I’m referring to is smartphone screensize. A new study from Strategy Analytics revealed that in latter part of 2012 smartphone owners were more likely to be interested in devices with a screen size measuring between 4.2 & 4.7 inches.
Within that range, 4.5-inches proved to be the most popular which is an increase from 4.3-inches the year prior. I guess you could say people are craving “bigger things”. When comparing existing smartphone users and gender preference, new users were more interested in smaller screens than exisiting and men prefered size over females.
Paul Brown, Director of UX Practice for Strategy Analytics had this to say:
“As consumer acceptance of smartphone sizes increases, many smartphone manufacturers are making larger and larger products. The intention of many manufacturers to drive screen size up has been very clear over recent months, and there is the potential for ‘phablets’ at the lower end of the size scale to become more mainstream – especially as manufacturers work to maximize the ratio of screen to overall size, therefore providing a larger screen on a smaller form factor.”
Kevin Nolan, VP for the User Experience Practice at Strategy Analytics, added: “As screen size increases, the way in which consumers interact with the device also needs to be considered. Larger devices are harder to interact with one-handed, and so it is important for user-interfaces, and especially on-screen key placements, to be designed to allow for easy interaction.”
SEE ALSO: Phablets Jus a Phad.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
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