Social Gaming Network has the answers!
More specifically, the answers regarding “developing once and publishing everywhere”.
CEO Chris DeWolfe who also happened to of co-founded Myspace has said that 2012 will be “the year of convergence”.
The goal of the new platform is to enable SGN’s developers(and eventually third-party developers, as well) to build games that can run on Facebook, iOS, and Android. The process, DeWolfe states, isn’t quite as simple as developing a Facebook game and then instantly converting it to mobile, but compares it to the normal porting process,
“it is like hitting a button.” (More concretely, SGN said that MasterKey can save up to 80 percent in conversion time.)
“You shouldn’t force a developer to either build on Facebook or on iOS or on Android, and make them decide on one,” he said. “That puts the small guy at a disadvantage.”
DeWolfe acknowledged that social and mobile game mechanics aren’t interchangeable, and that some Facebook games wouldn’t make sense on mobile. He did point out however that, casino games like Bingo Blingo as one category where the SGN strategy seems to be working. Also arguing that mobile and social gaming are ultimately “the same thing” — you just have to put some thought into each experience up front: “The mobile game as an afterthought won’t work.”
I for one, am excited to see how this can create some ease of development for all the coders out there.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
