Twitter Gives Mobile App Developers Options for PPI
The twitter you have learned to love, and grow with has received a major update (a good one no-less), one that will be VERY helpful to App Developers looking to run some Pay-per-install campaigns. While historically, when thinking about twitter you may have thought:
“how can I best say this in 140 characters – I don’t know if that’s even possible to say something in 140 characters…I guess I could try?”
In any case, twitters tweets are changing to what Twitter is calling “Twitter Cards” if you’re familiar with how the Apps are displayed in the Apple App Store, then it looks very similar. These “Twitter Cards” will provide brief previews of linked content for: videos, images, and stories.
This is Twitters way of giving mobile app developers a major new marketing opportunity.
SEE ALSO: Fiksu’s result of Facebook CPI Campaign.
Some of Twitters new features include: Deep-linking, (this enables users to click into an app to view content that is linked to the tweet(s)” This can be related to how Facebook’s Mobile Ads now allow users to “install” from Facebook’s news feed.
If a user doesn’t have the app, they’ll be given the option to download it from right within the tweet.
Clearly, shortening the sales funnel is always a good thing. Just like Facebook, Developers and Marketers can now add users directly via Twitter after implementing these “deep-linking” features in their app to their social network. Naturally, this means you have to HAVE a social app, otherwise..you don’t really benefit.
Craig Palli Vice President at Fiksu said,
“I’m very excited about Twitter Cards,”
“Twitter combines expansive global reach and real time intent within its social graph … as people search, explore and generate content within the Twitter ecosystem, it’s an ideal time to identify precisely which consumers could have a high propensity to convert into loyal users, and present them with a contextually-relevant mobile app.”
At the announcement yesterday morning Twitter Investor went on to say,
“It is particularly helpful for e-commerce apps where sending someone to a mobile web page where they are not logged in pales in comparison to sending them to a mobile app where they are logged in with their payment credentials stored and ready to be used in a transaction.
For many ecommerce and marketplace businesses, this will be a huge help in delivering transactions instead of page views. I am sure there are a host of other application types where getting a logged in user instead of a logged out user will be super helpful.”
Like I said earlier, the “twitter card” is very similar to how apps are displayed in the Apple App Store, ..maybe too similar (if you ask me). I suppose it wouldn’t have been too long before Twitter did something similar to Facebook’s Mobile Ads (with the option for installs from the news feed). Great work.
SEE ALSO: CPE Campaigns Dominate CPI’s
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
