1/4th of businesses to own an in-house app store by 2017
Yes, you did read that correctly. “App Store” not “App”. Platforms to feature corporate content for mobiles and PCs. With Entprises apps main goals being to: enhance company productivity, encourage brand loyalty and increase brand awareness – it’s no wonder the markets revenues are expected to reach $50m in the next 4 years. New data from Gartner indicates that 25% of businesses will have their own in-house enterprise app store by 2017.
Gartner says that,
“the portals will feature corporate approved apps for mobiles and PCs designed to enhance control over the apps that employees are using.”
Seriously?
Ian Finley VP of research at Gartner went on to futher say,
“Apps downloaded from public app stores for mobile devices disrupt IT security, application and procurement strategies. Bring your own application (BYOA) has become as important as bring your own device (BYOD) in the development of a comprehensive mobile strategy, and the trend toward BYOA has begun to affect desktop and web applications as well.
“Enterprise app stores promise at least a partial solution but only if IT security, application, procurement and sourcing professionals can work together to successfully apply the app store concept to their enterprises. When successful, they can increase the value delivered by the application portfolio and reduce the associated risks, license fees and administration expenses.”
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
