20 Mobile Stats You Probably Didn’t Know
Earlier today App Analytics and Marketing company Localytics released an article on some stats surrounding the mobile industry. More so, the top 20 you need to know about. This is especially important for those who have been living under a rock since the birth of the smartphone.
Looking first at the notorious Draw Something App that was acquired by Zynga, after it acquired 50 million downloads in only 50 days. It is quite the impressive feat when compared to the 38 years it took for radio to reach 50 million people.
As if that was example enough of how transformative Mobile has, and is continuing to become; check out the mobile growth statistics below and LEAVE YOUR COMMENTS BELOW on what you think.
Let's take a look shall we?
Mobile Usage
1) 87% of American adults own a cell phone. (Source: Pew Research Center)
2) 51% of mobile traffic is sent from mobile video. (Source: Cisco)
3) 29% of Americans say their phone is the first and last thing they look at every day. (Source: Qualcomm)
4) 44% of cell phone users have slept with their cell phone by their side so they didn’t miss a notification. (Source: Pew Research Center)
5) The average age for a person’s first cell phone is now 13. (Source: Qualcomm)
6) 31% of adults own a tablet device. (Source: Pew Research Center)
Social Media
7) 15% of U.S. mobile internet time is spent on social networking sites. (Source: Experian)
8) 60% of users access Twitter through mobile. (Source: Twitter)
9) On LinkedIn, there are 45 million people searches a month. (Source: LinkedIn)
10) Mobile advertising is 30% of Facebook’s ad revenue. (Source: Facebook)
Mobile Shopping
11) 41% of people have used a mobile device to browse for a product after seeing it in a show or advertisement. (Source: eDigitalResearch)
12) Mobile accounted for 16.3% percent of all online Black Friday sales in 2012. (Source: IBM)
13) 53% of shoppers compare in-store prices to online prices while shopping. (Source: Google)
14) 36% of shoppers search for other store locations on their phones while shopping in store. (Source: Google
Mobile Payments
15) It’s estimated that 1 in 5 smartphones worldwide will be NFC enabled by 2014. (Source: Juniper Research)
16) The mobile payment industry is forecasted to account for as much as $1 trillion in global transactions by 2015. (Source: Heavy Reading Networks Insider)
17) 44% of smartphone owners in the US say they are interested in making in-person payments with their devices. (Source: Harris Interactive (pdf) )
18) 61% of US consumers believe that smartphone payments will eventually replace credit card payments for most purchases at stores. (Source: Harris Interactive (pdf) )
Mobile Content Consumption
19) 80% of smartphone owners and 81% of tablet owners use their devices in front of the television. (Source: eDigitalResearch)
20) 23% of Americans now get news on a combination of at least two devices–a desktop/laptop computer and smartphone, a computer and a tablet, a tablet and a smartphone, or on all three. (Source: Pew Research Center)