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Posted by on Feb 9, 2013 in Apps, iOS Updates, Mobile | 3 comments

9 reasons your app might not ‘make the cut’ in the Apple App Store

9 reasons your app might not ‘make the cut’ in the Apple App Store

As we all know. The Apple App Store compared to Google Play is a completely differently animal. Apple has a review process that is designed to keep the app ecosystem ‘healthy’ and to ‘protect users’ from low-quality or hostile apps. And, for the most part – it works. Side note: Google Play allows you to update your app with a much shorter review/wait time giving you the ability to test different implementations and make quicker iterations. In either case, for iOS before heading down the road of developing an app that is ‘on par’ with Apples Developer Guidelines, and then getting rejected for who the heck knows why.. Here are 9 things you may want to consider..   1) Use of the word “beta” or associated words is a no-no. While Google has made it standard practice to launch services into indefinite “beta,” ..Apple can be very strict about any indication that an app is unfinished or unready for launch. There are countless stories of apps get rejected for being...

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Posted by on Feb 8, 2013 in Apple, Mobile | 0 comments

Apple and Samsung take 103% of 2012 Cellphone profits

Apple and Samsung take 103% of 2012 Cellphone profits

Yes, you read that right. 103% of 2012’s cellphone profits, and 101% in Q4. When we break it down, to answer “how is more than 100% even possible?” it goes like this. Apple claimed 69%, while Samsung took 34%. A total greater than 100 is possible because of operating losses at companies like Blackberry, Motorola, and Nokia. Canaccord analyst Michael Walkley wrote, “We believe Apple’s value share of the handset market is even higher than our estimates…considering Apple’s dominant market share of the tablet market, as some Android OEMs such as Samsung and HTC include tablet sales in reported smartphone sales and profits,” “Given the current competitive dynamics, we believe Apple and Samsung will maintain dominant value share during Q1/13 with share gains for Samsung versus Apple expected in Q1/13.”   Needless to say, Samsung is Apple’s biggest competitor (thanks to phones like the Galaxy S III, Galaxy Nexus, and Galaxy Note II). To realiate, Apple has filed multiple patent cases as a strategic weapon against Samsung and Google’s...

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Posted by on Feb 6, 2013 in Marketing, Mobile | 0 comments

Fiksu brings Facebook integration to Optimize Mobile Ads

Fiksu brings Facebook integration to Optimize Mobile Ads

Facebook announced last week for the first time in history, it had more mobile users than desktop users (680 million DAU on mobile to be exact). For app marketers, Facebook presents a massive opportunity, but reaching out to and acquiring volumes of loyal users has always been an expensive and complex challenge even one that Facebook itself has had issues with.   Today, Fiksu is changing all of that.   Announcing the integration of the Fiksu Mobile App Marketing Platform with Facebook to support optimization for Facebook mobile app installs. This integration places Fiksu as one of the first mobile advertising platforms to combine centralized media purchasing and world-class optimization with the expansive audience that Facebook delivers. Mobile app marketers will be able to make precise media buys that tap into Facebook’s massive audience (1 Billion+), providing an extremely efficient new channel to acquire large volumes of new, dependable, un-incentivized, loyal users. More so, they get to blend their social media and mobile app user acquisition programs into one...

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Posted by on Feb 6, 2013 in Mobile | 0 comments

Does your business have an app yet?

Does your business have an app yet?

With the mobile applications industry only continuing to grow exponentially it makes me wonder about the enterprises and businesses who continue to neglect implementing a B2C or B2E app into their business. Numbers don’t lie. And that’s what I have to share with you. A new report by eMarketer with data from Flurry measured the time spent by consumers across 1800+ iOS and Android shopping apps from December 2011 to December 2012 and found that retailer apps saw a massive 525% jump in time spent, rougly double the growth rate in time spent with the average shopping app (274%). As a result, retailers captured a greater share of engagement in the shopping app category, growing from 15% to 27%. The image below further breaks down how consumers are using applications into 5 major segments: Retailer apps, price comparison, purchase assistant, online market place, daily deals, All shopping apps, and all apps. If that isn’t enough to convince you that maybe your reluctance might be hurting your business, then I don’t know what will.....

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Posted by on Feb 6, 2013 in Apps, Marketing, Mobile | 0 comments

Top 5 Mistakes Developers make Pre-launch

Top 5 Mistakes Developers make Pre-launch

  In this article I’m going to cover some of the biggest and most common mistakes developers are making that can more or less, be easily avoided, if they have the right information at hand. 1) No USP (Unique Selling Proposition) Some developers seem to live and work in a kind of bubble, oblivious to the fact that their app could be a blatant rip off of a previous app store success, or perhaps there are other apps out there that do the same job but way better. Needless to say, it is always recommended developers test their ideas and try to get as much unsolicited feedback as possible.  Whether it be from: friends, family (don’t tell them it’s your app/idea, or they may just tell you what you want to hear) an even better source for this would be, PreApps  If that doesn’t work, you can always recruit beta testers on forums such as: TouchArcade or Testology.   2) No plan and no budget for marketing This is...

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